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May is a month of nostalgia and a prime time to reach that all-important 16-34 audience. We see the return of another Disney classic and a musical drama based on the life of a music superstar. There's also the return of the king of monsters and the first live-action adaptation of a media franchise.
Detective Pikachu
Target audience: 16-34 Adults
One of the stand-out trailer launches of 2018 was the teaser for this live-action film set in a world where people collect Pokémon to do battle, and a boy comes across an intelligent talking Pikachu who seeks to be a detective. The fact that Pikachu is adorable and voiced by Ryan Reynolds gives this adventure a real off-the-wall feel. It could be one of the surprise hits of 2019.
Release date: 10 May 2019
Est. DCM admissions: 1.2m
Available premium spots: Gold, Silver and Bronze
Aladdin
Target audience: 16-34 Women
Disney’s live-action re-tellings of their classic animations go into overdrive next spring and next up is the hugely popular Aladdin. The original animation was once the biggest grossing animated film of all time, the stage show is still packing them in night-after-night, and in this new version Will Smith is playing the genie. What more do you need to know? It’s one of the stand-out films for 16-34 women next year.
Release date: 24 May
Est. DCM admissions: 3.6m
Available premium spots: Gold, Silver and Bronze
Rocketman
Target audience: ABC1 Adults
The extraordinary success of Bohemian Rhapsody showed that the public’s appetite for music films is as high as ever, and next up is the story of Elton John's life, from his years as a prodigy at the Royal Academy of Music through his influential and enduring musical partnership with Bernie Taupin. Taron Egerton looks like great casting and Elton John’s catalogue of hits is huge.
Release date: 24 May
Est. DCM admissions: 2.4m
Available premium spots: Silver and Bronze
Godzilla: King of the Monsters
Target audience: 16-34 men
Godzilla is one of the most enduring non-human characters in cinema and he returns in 2019 to take on a variety of other outsized creatures, including Mothra, Rodan, and his ultimate nemesis, the three-headed King Ghidorah. The classy cast will give this spectacular film a strong human grounding.
Release date: 31 May
Est. DCM admissions: 1.5m
Available premium spots: Gold, Silver, Bronze
To book into May films or to find out more, contact your DCM rep.