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| Author | Mia Blakeney |
National Cinema Day is back for another year! On Saturday 31 August 2024, cinemas across the UK will once again offer everyone the opportunity to experience the joy of cinema from just £4 at all participating venues and on all formats, including 3D, IMAX and 4DX.
Now in its third year, National Cinema Day will take place this coming Saturday 31 August 2024 at over 630 venues across the UK. On the day, cinema tickets will be available to all customers from just £4 at all of the major UK cinema operators and a wide range of smaller cinema operators and venues.
Cinemagoers will be able to enjoy a diverse and exciting choice of films, from big studio blockbusters to independent gems, including Deadpool & Wolverine, Alien: Romulus, Blink Twice, It Ends With Us, Despicable Me 4, Inside Out 2 and many more.
Developed by the cross-industry body Cinema First, with the support of the Film Distributors’ Association and the UK Cinema Association, National Cinema Day was launched in 2022 and was an immediate success, achieving 1.46 million admissions in a single day after just one week of promotion, three times the average daily attendance. Cinema First repeated the initiative in 2023, exceeding the 2022 audience with 1.56 million admissions, an increase of 6%, and a total box office of £5.2m. With the continued support of all exhibitors, film distributors and studios, 2024 promises to be even bigger and better.
Ahead of this weekend’s event, Iain Jacob, Chair of Cinema First said: "National Cinema Day is fast becoming a Great British cultural event, sharing the joy and sociability of cinema across the nation. This year we have more support than ever, allowing us to show a fantastically wide choice of films at amazing value. Every year this event has got bigger, with more and more people sharing their love of cinema. We know that 2024 will be the best yet."
Further information on National Cinema Day, and details of participating UK cinemas, can be found on the National Cinema Day website www.nationalcinemaday.uk