| Date | |
|---|---|
| Author | DCM |
Nationwide has announced a partnership with Picturehouse's Happy Mondays discount ticket scheme.
Nationwide’s new initiative 'PayDay SaveDay' sets out to ignite a savings-based behavioural change, in a generation that is financially disengaged to ‘pay themselves’ each month after payday, landing the simple insight that it’s easier to save if you do it the day you’re paid.
The 10-week partnership will run from 23 August to 31 October. On Mondays, Picturehouse audiences will be exposed to an ad reel domination of the Nationwide creative, featuring performances from four stand-up comedians, and their comical take on savings. Bespoke idents will run every day throughout the campaign, with features on Picturehouse's website, blog posts and newsletters.
Happy Mondays also offers discounted cinema tickets to members and non-members. See rates below:
- Southampton and Stratford Upon Avon: Members: £5.50 / Non Members: £7.50
- Picturehouse Central: Members: £10.70 / Non Members: £13.90
- All Other Cinemas: Members: £5.70 / Non Members: £7.70
Speak to your DCM rep today for information on bespoke cinema partnerships for brands, and check out the DCM Studios page here.