| Date | |
|---|---|
| Author | DCM |
| Categories | box OfficeFilm News |
Going to the cinema is still looking to be an extremely popular pastime this February as last weekend's takings for the top 15 titles beat the same weekend last year by 14%. Disney's Tangled remains at the top spot with its Box Office takings to date at £11.3m, surpassing The Princess & The Frog's £11.1m final gross.
Following in second place is The King's Speech, holding strong once again and fast approaching Slumdog Millionaire's £31.7m. David O. Russell's The Fighter packed a punch with a debut gross of £2.1m including previews. A personal best for the director.
It was Superbowl weekend in the US, with the Green Bay Packers taking on the Pittsburgh Steelers in the NFL final. Film distributors used this opportunity to showcase high-profile TV spots of their upcoming releases, which are the most expensive TV spots in the world (with a single 30-second spot costing up to $2.6m!).
This year's TV spots ranged from Pirates of the Caribbean: On Stranger Tides to Transformers 3 and includied a 2nd teaser trailer for the mysterious J.J. Abrams project Super 8.