| Date | |
|---|---|
| Author | DCM |
When Campaign compiled its Annual this month, it felt: "reluctantly that no company stood out as the Medium of the Decade and decided against picking a winner".
This was quite surprising to both DCM and Pearl & Dean; while the winning choice can always be debated, everyone ultimately wants a winner.
CEOs of DCM and Pearl & Dean Karen Stacey and Kathyrn Jacob have written to Campaign, stating:
"At the start of the decade, the cinema industry set out on a major digitisation project – transforming an analogue medium into a digital medium by 2012.
This required huge levels of investment to turn every cinema digital across the UK and seismic change for our companies, Digital Cinema Media and Pearl & Dean, in how we delivered our ads and what we could now offer our advertiser and agency partners.
A new decade of flexibility, targeting and creative impact began, but we didn’t lose what made us special – the high attention and unique shared experience of the cinema medium, which has only become more important in driving our record-breaking success."
Read the full article on Campaign here.