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| Author | DCM |
| Categories | awards |
Digital Cinema Media (DCM) has announced the nominees for its fifth annual Digital Cinema Media Awards, held in partnership with Campaign. The competition, which is judged by a panel of leading experts, aims to honour and celebrate the best AV content on the big screen by the media industry in the past year.
There are a remarkable number of submissions across six categories from a range of brands and agencies in 2019, with an overall Grand Prix prize also up for grabs. This year, DCM has introduced two new categories to recognise the ways advertisers are creating bespoke content for cinema, as well as how cinema has become an integral part of an advertiser’s launch campaign.
DCM's CEO, Karen Stacey, said of the announcement: "For the fifth year running, these awards will reward the best media ideas, clever planning and execution; showcasing what excellence looks like for brands maximising the unique cinema space. I’m thrilled to once again see an impressive selection of entries and look forward to spirited discussions with an esteemed panel of judges to find this year’s best-in-class winners.”
The nominees for the Digital Cinema Media Awards 2019 are:
BEST USE OF CINEMA (SMALL)
This category rewards campaigns under £250,000 (DCM ratecard) which demonstrate the best use of cinema.
- Bahlsen Biscuits, MediaCom North, Bahlsen Biscuits: Biscuit Market's Mystery Revealed
- Counter Terrorism Policing, Wavemaker, ACT: Communities Defeat Terrorism
- Explore Learning, Running Total Media, Explore Learning Explore Cinema!
- Greenpeace, MC&C, Greenpeace 'Rang-tan'
- Grey Goose, OMD UK, Grey Goose x Everyman
- HRA Pharma, UM, My Morning After
- McDonald’s, OMD UK, McDonald's & the Big Mac debate #isitstillabigmac?
- Warner Bros. Games, PHD, The magic is escaping from the big screen – now capture it on your small screen!
- Yopa, Manning Gottlieb OMD, Yopa: Smooth Move
BEST USE OF CINEMA (LARGE)
This category rewards campaigns over £250,000 (DCM ratecard) which demonstrate the best use of cinema.
- Barclays, OMD UK, Cinema...Back to the Future of AV
- Center Parcs, Hearts & Science UK, Putting the spotlight on cinema to help drive Center Parcs sales growth
- Ikea, Vizeum, Ikea ‘Bedrooms’
- Lidl, Starcom, Lidl, Lidl Movie Moments
- PlayStation UK, MediaCom, Only On PlayStation Launch
- PSA Groupe, MediaCom, And the Oscar for Audience Consideration goes to … PSA Awards Season Gold Spot
- Puig, Starcom, How Paco Rabanne’s Invictus/Olympéa Fragrances Became Legends of the Silver Screen
- The Co-operative Group, Carat UK, One Co-op – “It’s What We Do”
- Toyota, m/SIX, Toyota Corolla – “Don’t Get Left Behind”
- wagamama, the7stars, wagamama - from bowl to big screen
BEST BESPOKE FOR CINEMA CAMPAIGN [NEW]
This category celebrates content that has been created or adapted for the cinema medium.
- BBC, Havas, BBC Sounds - Listening Without Limits
- Counter Terrorism Policing, Wavemaker, ACT: Communities Defeat Terrorism
- Lidl, Starcom, Lidl, Lidl Movie Moments
- McDonald’s, OMD UK, McDonald's & the Big Mac debate #isitstillabigmac?
- PlayStation UK, MediaCom, Only On PlayStation Launch
- Puig, Starcom, How Paco Rabanne’s Invictus/Olympéa Fragrances Became Legends of the Silver Screen
- The Co-operative Group, Carat UK, One Co-op – “It’s What We Do”
- Three Mobile, Mindshare UK, Three #Phonesaregood
- Warner Bros. Games, PHD, The magic is escaping from the big screen – now capture it on your small screen!
BEST CINEMA LAUNCH CAMPAIGN [NEW]
This category celebrates the best use of cinema as an integral part of a launch campaign.
- Greenpeace, MC&C, Greenpeace 'Rang-tan'
- HRA Pharma, UM, My Morning After
- Ikea, Vizeum, Ikea: Get Ready for Beds
- PepsiCo – Walkers, OMD UK, Walkers and The Spice Girls
- PSA Groupe, MediaCom, And the Oscar for Audience Consideration goes to … PSA Awards Season Gold Spot
- Sky, MediaCom, Riviera
- The Co-operative Group, Carat UK, One Co-op – “It’s What We Do”
- wagamama, the7stars, wagamama - from bowl to big screen
- Warner Bros. Games, PHD, The magic is escaping from the big screen – now capture it on your small screen!
- William Hill, Vizeum, William Hill: Changing Perceptions
- Xbox, Carat, Portfolio Xbox PUBG, Forza, Gamepass & Platform
BEST USE OF INNOVATION IN CINEMA
This category rewards campaigns that can demonstrate innovative thinking, whether through new technology, new formats, new insight or planning.
- British Telecom, Essence, BT Sport 1819 Season Launch - 4DX Campaign
- Halifax (Lloyds Banking Group), MediaCom, Halifax Makes it Happen: Leading the future of cinema advertising with the UK’s first ever ScreenX campaign
- John Lewis & Partners, Manning Gottlieb OMD, Innovation in Cinema – John Lewis & Partners
- Lidl, Starcom, Lidl, Lidl Movie Moments
- Puig, Starcom, How Paco Rabanne’s Invictus/Olympéa Fragrances Became Legends of the Silver Screen
- wagamama, the7stars, wagamama - from bowl to big screen
BEST MARKETING FOR GOOD CINEMA CAMPAIGN
This category recognises campaigns that have delivered a tangible impact for good.
- Alzheimer’s Society, Medialab, Breaking down the stigma surrounding dementia through the power of the big screen
- Amplia Group, Amplia Group, Save the Dorking Highstreet: Explore Dorking
- British Gas, MediaCom, British Gas & Carers UK - Two sides of the story
- OmniGov – Home Office, Manning Gottlieb OMD, Hate Crime
- Counter Terrorism Policing, Wavemaker, ACT: Communities Defeat Terrorism
- Greenpeace, MC&C, Greenpeace 'Rang-tan'
- The Co-operative Group, Carat UK, One Co-op – “It’s What We Do”
Grand Prix
The Grand Prix is chosen by the judging panel solely from the winners of the six main entry categories.
Chaired by Claire Beale, Global Editor-in-Chief, Campaign, the judging panel will meet on Tuesday 3 September to judge the submissions.
Claire will be joined by Andrew Stephens, Founding Partner, Goodstuff; Charlotte Kernohan, General Manager Advertising and Partnerships, Jet2.comand Jet2holidays; Claire Hilton, Managing Director, Global Brand & Insight, Barclays; Clare Peters, Executive Director, MGOMD; Davina Barker, Sales Director, Digital Cinema Media; Hamid Habib, ex-UK Managing Director, Starcom; Jo Sutherland, CEO, Carat UK; Jon Wilkins, Exec Chairman, Karmarama and Managing Director, Accenture Interactive; Karen Stacey, CEO, Digital Cinema Media; Lindsay Turner, CEO, Blue449 and Spark Foundry; Marie Oldham, Chief Strategy Officer, VCCP Media; Mark Bowles, Marketing Director, PlayStation; Mark Howley, COO, Publicis Media & CEO Starcom UK; Matt Adams, CEO, Havas UK; Maud Cant, Head of AV, MediaCom Edinburgh; Satin Reid, Managing Director, MediaCom and Verica Djurdjevic, CEO, PHD UK.
The winners will be announced at a red-carpet awards ceremony on Wednesday 18 September 2019 at The Ham Yard Hotel.
Find out more at www.dcm.co.uk/awards.