| Date | |
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| Author | Zoe Aresti |
| Categories | awards |
Digital Cinema Media (DCM) has announced the nominees for its sixth annual Digital Cinema Media Awards, held in partnership with Campaign, which are making a return in 2022 after a short break due to the Covid-19 pandemic.
The competition, which is judged by a panel of leading experts, aims to celebrate and reward the best advertising campaigns that have been showcased on the big screen by the media industry since the last Awards scheme in 2019.
There are an impressive number of submissions across six categories from a range of brands and agencies in 2022, with an overall Grand Prix prize also up for grabs.
This year, DCM has introduced a new category to recognise the ways individuals are championing cinema advertising and how they have worked to get the best out of what cinema can offer brands.
DCM's CEO, Karen Stacey, said of the announcement: "We are thrilled to be bringing back the Digital Cinema Media Awards for their sixth year, to reward and celebrate the very best of the best on the big screen and I’m delighted to see an exceptional range of entries for our return year. I look forward to energetic and lively debates with our esteemed panel of judges as we discuss great media ideas that have succeeded in producing outstanding results for brands in the unique cinema space, as well as some of the brightest talent in our industry, before choosing this year’s winners.”
The nominees for the Digital Cinema Media Awards 2022 are:
BEST USE OF CINEMA (SMALL)
This category rewards campaigns under £250,000 (DCM ratecard) which demonstrate the best use of cinema.
- Ancestry, the7stars, Bringing Backstories to the Big Screen
- Dubai Tourism, Publicis, Dubai Presents…
- Ernest Jones, Bountiful Cow, The End Frame is Just The Beginning
- Froneri, the7stars, Dramatise the Extrême
- Penguin Random House (Transworld), the7stars, No-one is Bigger than Jack Reacher – The Sentinel Hardback Launch
- Peugeot, Starcom, Peugeot & Starcom’s Need For Speed
- TalkTalk, m/SIX and Partners, Growing Full Fibre Through The Big Screen
- The Guardian, PHD Media, Saturday Magazine Relaunch ‘Forgotten how to Saturday?’
- Virgin Media, MG OMD, Harnessing ROI to re-establish cinema within Virgin Media’s AV mix
BEST USE OF CINEMA (LARGE)
This category rewards campaigns over £250,000 (DCM ratecard) which demonstrate the best use of cinema.
- Audi, PHD Media, Audi Gold Spot strategy
- BT, Essence, BT Banish the Ultimate Cinematic Cliffhanger with Unbreakable Broadband
- Cazoo, Goodstuff, Cazoo: Scaling a start up
- Deliveroo, Initiative, Deliveroo Presents... The Ultimate Gift
- Ikea, iProspect, IKEA’s Sustainability campaign delivered successful results with the use of cinema
- McDonald’s UK, OMD UK, McDonald's Happy Meal
- Nissan, Nissan United & MG OMD, Using theatrical content to drive excitement for Nissan Juke
- OREO, Carat/The Story Lab, Two Icons Unite: OREO and The Batman
- Paramount+, Wavemaker UK, What do The King of Rock and Roll, The God of Thunder and an Animated dog called Krypto have in common?
BEST BESPOKE FOR CINEMA CAMPAIGN
This category celebrates content that has been created or adapted for the cinema medium.
- BT, Essence, BT Banish the Ultimate Cinematic Cliffhanger with Unbreakable Broadband
- Disney+ The Walking Dead, Publicis Imagine, “Frighteningly Good: How Disney+ Jump Started Their 18+ Audience
- Erdinger, Mediacom North, Erdinger ‘Best Bit’ Launch
- Netflix, Wavemaker, Man Vs Bee
- OREO, Carat/The Story Lab, Two Icons Unite: OREO and The Batman
- Peugeot, Starcom, Peugeot & Starcom’s Need For Speed
- YouTube, OMD UK, YouTube Shorts
BEST USE OF INNOVATION IN CINEMA
This category rewards campaigns that can demonstrate innovative thinking, whether through new technology, new formats, new insight or planning.
- BT, Essence, BT Banish the Ultimate Cinematic Cliffhanger with Unbreakable Broadband
- Deliveroo, Initiative, Deliveroo Presents... The Ultimate Gift
- Disney+ The Walking Dead, Publicis Imagine, “Frighteningly Good: How Disney+ Jump Started Their 18+ Audience
- Ernest Jones, Bountiful Cow, The End Frame is Just The Beginning
- Netflix, Wavemaker, Man Vs Bee
- OREO, Carat/The Story Lab, Two Icons Unite: OREO and The Batman
BEST MARKETING FOR GOOD CINEMA CAMPAIGN
This category recognises campaigns that have delivered a tangible impact for good.
- CRUK, Mediacom, CRUK Positive Feeling
- IKEA, iProspect, IKEA’s Sustainability campaign delivered successful results with the use of cinema
- Mind, Medialab, Connecting Mind and its services with those who need it most
- Veganuary, Media Clarity, Cut Your Carbon Bigfoot-print
TALENT – BEST CONTRIBUTION TO CINEMA [NEW]
This category celebrates the individuals who champion cinema and go above and beyond to get the best from the growing opportunities that the medium presents for brands.
- Alex d'Albertanson, Investment Associate Director, OMD UK
- Calum Coghill, AV – Account Director, PHD
- Raja Sehgal, Director of Sound / Co-founder of GCRS, GCRS
- Zoe Bond, Planning and Buying Lead (including the7stars Cinema Champion), the7stars
Grand Prix
The Grand Prix is chosen by the judging panel solely from the winners of the five main entry categories (excluding Talent – Best contribution to cinema).
Chaired by Maisie McCabe, UK Editor, Campaign, the judging panel will meet on Tuesday 6 September to judge the submissions.
Maisie will be joined by Ali Reed, CEO, PHD UK; Davina Barker, Sales Director, Digital Cinema Media; Dino Myers-Lamptey, Founder, The Barber Shop; James Bailey, CEO, iProspect; Jonathan Durden, Co-Founder, PHD; Karen Stacey, CEO, Digital Cinema Media; Katie Lee, Chief Growth Officer, Wavemaker; Mark Clancey, Managing Director, Smart Media; Naren Patel, CEO, Media For All and Geoprove; Natalie Cummins, CEO, Zenith UK; Patrick Affleck, CEO, Havas Media Group UK & Ireland; Paul Knight, CEO, OmniGOV; Sharon Dhillon, Managing Director, Initiative; Sue Todd, CEO, NABS.
The winners will be announced at a red-carpet awards ceremony on Tuesday 20 September at a new venue for 2022, the iconic BAFTA.
Find out more at www.dcm.co.uk/awards.