| Date | |
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| Author | Zoe Aresti |
| Categories | awards |
Digital Cinema Media (DCM) has announced the nominees for its seventh annual Digital Cinema Media Awards, held in partnership with Campaign.
The competition, which is judged by a panel of leading experts, aims to celebrate and reward the best strategic use of the cinema medium and work created by the media industry in the past year.
There are an impressive number of submissions across six categories from a range of brands and agencies in 2023, with an overall Grand Prix prize also up for grabs.
This year DCM has introduced two new categories to recognise the ways advertisers are utilising creativity in cinema, as well as how cinema can have an impact as part of longer-term brand-building strategies.
Last year’s ‘Talent’ award has also been renamed to ‘Cinema champion of the year’ to open up recognition for both individuals or agency teams dedicated to championing smart-planning for the cinema medium.
DCM's CEO, Karen Stacey, said of the announcement: "We’ve once again received an exceptional selection of entries from an inspiring range of brands and agencies who have been delivering the best media ideas, clever planning and execution in the cinema space. I’m particularly thrilled to see a growing number of entries from individuals and teams in our talent category, which highlights brilliant collaboration and teamwork across the board.
Cinema has a lot to celebrate at the moment, with our industry undergoing an incredible boom. I’m very much looking forward to spirited discussions with our esteemed panel of judges to find this year’s winners before an industry-wide red-carpet party at the end of September!”
The nominees for the Digital Cinema Media Awards 2023 are:
BEST USE OF CINEMA (SMALL)
This category rewards campaigns under £250,000 (DCM ratecard) which demonstrate the best use of cinema.
- Cinema for Change: How Age UK used cinema to deliver urgency, trust and engagement, Age UK, MGOMD
- Haven Holidays 2023, Haven Holidays, EssenceMediacom
- Klarna's That's Smooth Cinema campaign, Klarna, EssenceMediacom
- Launching TalkTalk TV on the big screen, TalkTalk, mSix&Partners
- Making Virgin Active Count on the Big Screen, Virgin Active, Mindshare
- Proving both the long & short of it, Greggs, Carat UK
- Sky Ents - Gangs of London, Sky, EssenceMediacom
- We're All for Pets, Pets at Home, Carat UK
BEST USE OF CINEMA (LARGE)
This category rewards campaigns over £250,000 (DCM ratecard) which demonstrate the best use of cinema.
- Audible - The Greatest Storyteller, Audible, Wavemaker
- IKEA use end frames across cinema to drive footfall delivering great results, IKEA, iProspect
- JD - King of the Game, JD Sports, Smart Media
- Kia Driving to the Electric Future with Independent Cinema, Kia, Havas Media Network, Havas PLAY
- Lloyds Bank: an ever deepening association with the big screen, Lloyds, Zenith UK
- Marks and Spencer - Matilda Gold Spot, Marks and Spencer, Mindshare
- McDonald's: Are your mates #McNuggetworthy?, McDonald's, OMD
- No7's 'Silver Beauties on the Silver Screen', No 7, EssenceMediacom
- Paramount + - Through the Rabbithole, Paramount +, Wavemaker UK
- Samsung presents Big Screen Blockbusters: A true brand love story. Available in cinemas now, Samsung, Starcom
- Sky Glass - Smarter Than a Smart TV, Sky Glass, EssenceMediacom
- The Devil's Hour, Prime Video, Initiative
- The Good, The Bad, and the giffgaff: giffgaff’s Brand Relaunch, GiffGaff, MG OMD
- Tourism Ireland and Dungeons & Dragons: Honor Among Thieves - Welcome to a land where fantasy, is reality, Tourism Ireland, OMD
- Virgin Atlantic Re-Stage H2 2022 Cinema, Virgin Atlantic, PHD Media
BEST USE OF CREATIVITY IN CINEMA [NEW]
This category rewards campaigns that can demonstrate the clever use of new ideas and innovative thinking for the cinema medium to deliver something tangible for an advertiser.
- Being Real, In Reel, Brought to you by No7, No 7, EssenceMediacom
- From boring to blockbuster: Harnessing the power of Cinema, Samsung, Starcom
- JD - King of the Game, JD Sports, Smart Media
- Kia and Independent Cinema Driving to the Future Together, Kia, Havas Media Network, Havas PLAY
- Paramount + - Through the Rabbithole, Paramount +, Wavemaker
- The Devil's Hour - Creativity in Cinema, Prime Video, Initiative
- Tourism Ireland and Dungeons & Dragons: Honor Among Thieves - Welcome to a land where fantasy, is reality, Tourism Ireland, OMD
BEST MARKETING FOR GOOD CINEMA CAMPAIGN
This category recognises campaigns that have delivered a tangible impact for good.
- Cinema for Change: How Age UK used cinema to deliver urgency, trust and engagement, Age UK, MGOMD
- Empowering Hope: The Class of Covid Campaign, The Prince's Trust, mSix&Partners
- Virgin Atlantic Re-Stage H2 2022 Cinema - Marketing For Good, Virgin Atlantic, PHD Media
BEST LONG-TERM USE OF CINEMA [NEW]
This category rewards campaigns that show evidence of a longer-term commitment to the cinema medium as part of a brand strategy.
- IKEA use end frames across cinema to drive footfall delivering great results, IKEA, iProspect
- Kia Driving to the Future with Independent Cinema, Kia, Havas Media Network, Havas PLAY
- Lloyds Bank: By the side of cinema, Lloyds, Zenith UK
- Samsung & Starcom association with DCM to create an idea for a long-term use of Cinema in most strategy way, Samsung, Starcom
- Tourism Ireland and Dungeons & Dragons: Honor Among Thieves - Welcome to a land where fantasy, is reality, Tourism Ireland, OMD
- Virgin Atlantic Re-Stage H2 2022 Cinema - Best Use Of Long Term, Virgin Atlantic, PHD Media
CINEMA CHAMPION OF THE YEAR [NEW]
This category celebrates an individual or team that display excellence in championing smart-planning for the cinema medium and go above and beyond to get the best from the growing opportunities that the medium presents for brands to deliver results for clients.
- Daniel Gibson, Omnigov
- Daniel Trout, Wavemaker UK
- EssenceMediacom BU4 AV Team, EssenceMediacom
- Freya Hadfield, EssenceMediacomX
- Guive Shafie, Dentsu
- Nicholas Williams, Mindshare
- Samsung AV Team, Starcom
- Sophie Martin, Initiative
- Thishanthy Sagthidas, Havas
GRAND PRIX
The Grand Prix is chosen by the judging panel solely from the winners of the five main entry categories (excluding Cinema champion of the year).
Chaired by Maisie McCabe, UK Editor, Campaign, the judging panel will meet on Wednesday 6 September to judge the submissions.
Maisie will be joined by Bhavesh Patel, Director of Media – UK & Europe, Sky; Clare Chapman, ex-CEO, Carat UK; Davina Barker, Sales Director, Digital Cinema Media; Enyi Nwosu, Chief Strategy Officer, UM London; James Shoreland, CEO, UK & Ireland, Initiative; John Marshall, Founder, Running Total Media; Karen Stacey, CEO, Digital Cinema Media; Kelly Parker, Chief Executive Officer, Wavemaker; Nadine Young, CEO, Starcom; Neil Harrison, Head of Media, Virgin Media O2 Brand & Marketing; Pete Edwards, CEO, Spark Foundry; Satin Reid, Chief Operating Officer, EssenceMediacomX and Victoria Bickle, Managing Director, mSix&Partners.
The winners will be announced at a red-carpet awards ceremony on Wednesday 20 September at BAFTA.
Find out more at www.dcm.co.uk/awards.