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| Author | Zoe Aresti |
ODEON, along with NHS Blood and Transplant, were named overall winners at last week's Ocean Outdoor Awards, the annual digital creative competition which celebrates pushing the creative boundaries in digital out of home advertising.
ODEON came first in the Creative Techniques category for its 'Smarter Cinema' idea, created by Talon, in collaboration with Manning Gottlieb OMD and Grand Visual. The campaign combines micro level audience data and digital out of home technology to serve hyper local live adverts about ticket availability. Content is updated to deliver the most effective information in real time, serving geo targeted mobile adverts to amplify the messages.
Entries were judged by a panel of 12 cross industry creative, advertising and media experts. The winners share a £450,000 prize pot and a chance for their concepts to be showcased on Ocean’s iconic DOOH locations and networks across the UK.
The event took place at the IMAX in London before an audience of more than 500 guests from the UK’s media, creative and advertising sectors.
To see the 2015 winning campaigns click here.