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| Author | DCM |
DCM is excited to announce a new bespoke foyer activation for brands based around the iconic cinema centrepiece of the pick ‘n’ mix stand.
Cinema is an immersive environment. The unique space offers lasting memorable experiences that drive engagement, and this is now shaping the way in which brands are using the medium to further promote products through sampling.
At the heart of this idea is the aim toinspire cinema-goers on how to use product, driving future purchase and brand love.
Cinemas are an untapped resource for these experiences where brands can build powerful, meaningful relationships with their audiences.
We will build a ‘Pick ‘n’ Mix’ where consumers are invited to choose from the samples that are available. Areas will be themed to be aligned with the cinema experience – think traditional Pick ‘n’ Mix bags, sweet scoopers and more.
Additional opportunities include running competitions alongside foyer activity to allow for data capture and follow up communications.
For more information on how to get involved speak to your DCM rep, and download the deck from our DCM Studios page here.