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| Author | Tom Linay |
February sees awards season draw to a close and a range of blockbuster films filling cinemas that are ideal for a 16-34 audience. The next DC Comics film after the searing Joker is unleashed, featuring a magnetic Margot Robbie and a stylish action-packed franchise takes a surprising turn. Between them, these two films are forecast to deliver a chunky 22 16-34 male TVRs. There’s also an all ages adventure featuring Robert Downey Jr. talking to animals in his unique way, and some titans of comedy go head-to-head in the fashion business.
Birds of Prey
DC Comics are set for a great 2020 and it kicks off with this outing for Margot Robbie as Harley Quinn. After splitting with the Joker, Quinn joins superheroes Black Canary, Huntress and Renee Montoya to save a young girl from an evil crime lord.
- Release date: 7 February
- Target audience: 16-34 Adults
- Est. industry admissions: 1.7m
- HFSS approved
- Available premium spots:
- GOLD, SILVER AND BRONZE
Dolittle
Free from the Marvel Cinematic Universe, Robert Downey Jr. is set to have a whole lot of fun and his first post Iron Man role is as the famous physician who discovers that he can talk to animals. It should be a big hit with the February half-term audience.
- Release date: 7 February
- Target audience: All adults
- Est. industry admissions: 1.6m
- Available premium spots:
- GOLD, SILVER AND BRONZE
The King’s Man
The Kingsman films have been one of the most successful new franchise launches of recent years. Keeping things fresh, for this prequel Matthew Vaughn goes back to the turn of the 20th century as a collection of history’s worst tyrants and criminal masterminds gather to plot a war to wipe out millions. One man must race against time to stop them.
- Release date: 14 February
- Target audience: ABC1 Adults
- Est. industry admissions: 2.3m
- HFSS approved
- Available premium spots:
- GOLD, SILVER AND BRONZE
Like A Boss
Some of the funniest actors in Hollywood go head-to-head in this comedy about two female friends with very different ideals who decide to start a beauty company together. One is more practical, while the other wants to earn her fortune and live a lavish lifestyle.
- Release date: 21 February
- Target audience: 16-34 Women
- Est. industry admissions: 482k
- HFSS approved
- Available premium spots:
- GOLD, SILVER AND BRONZE
To book into February films or to find out more, contact your DCM rep.