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| Author | Mia Blakeney |
We’ve said it before, and we’ll say it again, March 2023 is PACKED with action and thrills, which are especially exciting if you’re aged 16-34 or a brand looking to reach said young audience.
78% of young men are cinemagoers and are 61% more likely to be heavy cinemagoers vs the average UK adult (TGI GB 2022). They are eager to see the latest blockbuster films on their opening weekend (Film Monitor Data 2022), in order to join in the conversation with their peers and online. Cinema is all about the collective experience of watching it together and a perfect opportunity for brands to target this highly sought after audience.
Here’s how your brand can…
First up, Michael B. Jordan is back on the big screen in Creed III, the third instalment of the hit franchise, coming to UK cinemas on 3 March.
The Black Panther star makes his directorial debut and returns in the role of Adonis Creed who has been thriving in both his career and family life, but when a childhood friend and former boxing prodigy resurfaces, the face-off is more than just a fight.
Creed III is forecast to achieve 1.2m industry admissions in the UK, with a heavily skewed 16-34 male audience. That equates to an estimated 7.1 16-34 men TVRs and an estimated 553k 16-34 men impacts.
Excitingly for brands, Creed III is just one of a long list of opportunities to target 16-34 men in March 2023. Other titles include:
After a catastrophic crash on an unknown planet, pilot Mills (Adam Driver) quickly discovers he's actually stranded on Earth - 65 million years ago. Now, with only one chance at a rescue, Mills and the only other survivor, Koa, must make their way across an unknown terrain riddled with dangerous prehistoric creatures.
Release date: 10 March 2023
Est industry admissions: 919k
16-34 Men Impacts 332k
16-34 Men TVRs: 4.2
Continues the story of teenage Billy Batson who, upon reciting the magic word "Shazam!" is transformed into his adult superhero alter ego, Shazam. Shazam takes on the villainous Hespera and Kalypso, daughters of the Greek titan Atlas.
Release date: 17 March 2023
Est. industry admissions: 1.5m
16-34 Men Impacts: 564k
16-34 Men TVRS: 5.7
With the price on his head ever increasing, legendary hit man John Wick takes his fight against the High Table global as he seeks out the most powerful players in the underworld, from New York to Paris to Japan to Berlin.
Release date: 24 March 2023
Est. industry admissions: 1.5m
16-34 Men Impacts: 772k
16-34 Men TVRS: 9.9
Download the extended film slides for more information or reach out to your DCM rep for more opportunities today.