| Date | |
|---|---|
| Author | DCM |
This summer, DCM collaborated with Leffe and Picturehouse to deliver two pop-up cinema screenings in remote locations of South London. The events entertained consumers with food, blankets, seating and samples of the beer as part of the brand's ongoing Rediscover Time campaign.
The events, held at an open space in Dulwich and at Peckham Asylum, were extremely popular with guests bringing the traditional cinema spirit to the locations and indulging in the experience as films such as Star Wars: The Force Awakens and Groundhog Day played out.
Event cinema is a wonderful way of engaging audiences in new ways to offer memorable experiences for brands. Watch the case video below to see th summer events in all their glory and rediscover the time with input from Jeremy Kolesar, Creative Business Director at DCM and Miles Phillip, Manager of The Storylab, which also worked on the project. There's also input from some of the guests who explain what makes event cinema so great.