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| Author | DCM |
| Categories | News |
Kellogg's Cornflakes secured 983,574 cinema impacts last weekend for its new ad against films including the new Ryan Reynolds film 'Buried', according to figures from Digital Cinema Media.
The spot, which was created by Leo Burnett, with media planning and buying handled by Carat, shows the sun rising on a waking city and families preparing to eat bowls of cornflakes.
Included in the sequence is a young girl in a ballerina costume getting ready to join her neighbours seated in the street at a huge, outdoor breakfast table.
The suspense film 'Buried', starring Ryan Reynolds, debuted to acclaim at the Sundance Film Festival this year and brought in £820,631 at the UK box office in its opening weekend. It is about a man who has been buried alive with only a mobile phone and a lighter to hand.
Elsewhere, last week's re-release of the remastered 'Back to the Future' grossed £461,000 across 273 cinemas in the country and delivered 88,691 impacts.