| Date | |
|---|---|
| Author | DCM |
| Categories | cinema |
The cinema industry gathered last week to celebrate excellence in film marketing, distribution and exhibition at the 2014 Screen Awards.
For the second year in a row, Digital Cinema Media (DCM) sponsored the ‘Brand Partnership of the Year’ category, recognising top brands that have aligned themselves with film to achieve outstanding partnerships.
The DCM ‘Brand Partnership of the Year’ category went to The Amazing Spider-Man 2 and Evian, which was handled by Brand & Deliver, Danone Waters and Sony Pictures. The award was presented by DCM’s Exhibition Director, Steve Davis.
Nominees for the DCM ‘Brand Partnership of the Year’ category included: Anchorman 2: The Legend Continues & Tango Lime Movies, Cloudy With A Chance Of Meatballs 2 & Richmond Mini MeatballsBrand & Deliver and Sony Pictures, Picturehouse Cinemas and Jameson Irish Whiskey –elevenfiftyfive, The Hunger Games: Catching Fire - Subway - Lionsgate UK, Walking On Sunshine and Puglia Tourist Board - Vertigo Films and X-Men: Days of Future Past and Virgin Trains - Twentieth Century Fox.
Additional awards include the Exhibition Achievement Award', which was sponsored by the Cinema Exhibitors' Association (CEA) and was presented to Andrew Myers, CEO of Everyman Cinemas. Cineworld, O2 was named cinema of the year (25 screens or over) while the Brynmawr Market Hall Cinema, the oldest in Wales, was crowned cinema of the year (24 screens or under) – with a highly commended for London’s Olympic Studios. Zeffirellis and Rambling Road Entertainment also received a High Commendation for Downhill.
The awards ceremony took place at The Brewery on Thursday 23 October, with broadcaster Edith Bowman hosting the event in front of 500 guests. DCM would like to congratulate all of the winners and nominees.
See the photos from the evening and find out more about the Screen Awards here.