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| Author | Zoe Aresti |
Star Wars: The Last Jedi finally hits cinemas nationwide tomorrow (Thursday 14 December) and, following initial reviews, fans are all set to be wowed by the year’s biggest film.
WHAT THE CRITICS SAY
***** The Telegraph
“Rather than playing the hits, as JJ Abrams's franchise-reviving The Force Awakens did two Christmases ago, it flexes its fingers before riffing over old chord progressions in ways that will leave fans beaming with surprise.”
***** Time Out
“A triumph of comic irreverence and dramatic purpose, Episode VIII dazzles like the sci-fi saga hasn't in decades.”
***** Total Film
“An excellent middle chapter bursting with wit, wisdom, emotion, shocks, old-fashioned derring-do, state-of-the-art tech, and stonking set-pieces.”
***** Radio Times
“The Last Jedi sports dazzling special effects work, interestingly well-rounded characters and second-to-none action, with a cynical harder edge that lifts it out of the blockbuster comic-book arena. And with events taking place all over the galaxy, the adventure this time takes on an extra epic dimension.”
***** Digital Spy
“At two and a half hours, the film is lengthy, but events move at such a pace that it doesn't drag or threaten to outstay its welcome. Johnson has created a movie that is both quintessentially Star Wars and richer than anything that has come before.”
THERE’S STILL TIME TO GET INVOLVED
Star Wars is all set to blow the box office apart and brands can still be part of this momentous cultural event, with opportunities still available in reel across the film’s run in cinema.
The huge amount of buzz around the film provides an unparalleled opportunity for advertisers to engage with these super-fans in cinema’s immersive environment, with the biggest screen and the best sound where audiences are relaxed and undistracted.
Speak to your DCM rep today to find out how to get involved.
Film facts and figures:
- Star Wars: The Force Awakens grossed £123.2m making it by far the biggest film in UK history
- 73% of Star Wars fans are gamers
- 33% of Star Wars fans use a banking app once a week
- 91% of Star Wars fans own a smartphone
Daisy Ridley Scott returns as Rey as she continues her epic journey with Finn, Poe and Luke Skywalker in the next chapter of the saga. Watch the latest trailer: