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| Author | Zoe Aresti |
2016 is one of the strongest and most diverse years for female targeted films. The variety is incredible, with top titles including Ghostbusters, Alice Through The Looking Glass, Bridget Jones's Diary and Girl On The Train among many others.
The big screen offers flexibility to efficiently core target demographics in a unique and high impact environment, making it the perfect opportunity for gender specific brands and retailers to maximise their creative assets and minimise their advertising wastage.
Here we outline some of the key titles you should be targeting…
March kicks off with the latest instalment of The Divergent Series – Allegiant hitting the big screen. With a terrific cast, led by the wonderful Shailene Woodley, the Divergent series has developed into a successful young adult franchise. This series has attracted a strong 16-34 female audience and the sequel to the original, Insurgent, saw a healthy growth on the box office success of the first film and the third one should do the same.
At the end of March, we see one of the best loved rom-coms of the 21st Century return to the big screen. My Big Fat Greek Wedding 2 is out on 25 March and with a predicted female audience skew of 75%, will be providing a strong female alternative to the superhero film Batman Vs Superman: Dawn of Justice, which is out on the same day.
Appealing to a more ABC1, slightly older audience is Whiskey Tango Foxtrot. Led by the pairing of Margot Robbie and Tina Fey, this War/Comedy film recounts a journalists experience reporting on the frontline in Afghanistan and Pakistan.
The first of a string of high-profile female skewing blockbusters released across 2016 is Alice Through the Looking Glass. This feature marks a return to wonderland and a return to the hugely popular franchise which took the box office by storm back in 2010, hitting £40m in the UK and over $1bn worldwide. The all-star cast of Johnny Depp, Anne Hathaway and Helena Bonham Carter are all back for this highly anticipated adaptation of the Lewis Carroll classic.
Ghostbusters is one of the most talked about films of the year, hitting cinema screens on 15 July. The classic 80s comedy has been revamped with an all-female cast with the comedic talent of Melissa McCarthy and Kirsten Wiig on show, collaborating with director Paul Feig. This artistic combination was at the centre of the hugely acclaimed 2011 hit- Bridesmaids and four years later Melissa McCarthy and Paul Feig came together to produce Spy, undoubtedly one of the funniest films of 2015. This is certainly one of the most exciting prospects for summer 2016.
In the second half of the year we have two massive films released in consecutive months - Bridget Jones’s Baby and The Girl On The Train, in September and October respectively. We’ve been waiting 12 years for the next Bridget Jones instalment and the previous two have both been huge commercial successes, so we’re expecting big things. Sharon Maguire is back in the director’s chair and Renee Zellweger and Colin Firth both make returns to the much loved franchise.
The novel The Girl On The Train became a global phenomenon last year. Critics are asking whether this could be this year’s Gone Girl¸ with the film even being released in the same week in October. With a predicted ABC1 skew of 71% and boasting a strong female lead in Emily Blunt, it looks set to be one of most exciting prospects of the year.
To find out more about any of these films or to arrange a trailer sessions, please contact your DCM rep or visit our Now Booking page.