Targeting cinemagoers this Valentine’s Day

Valentine’s Day is a great way to reach an increased number of cinemagoers, with the big screen delivering the perfect content to reach this audience. In the month leading up to Valentine’s Day, there are almost 13m DCM admissions spread across diverse titles such as If Beale Street Could Talk, On The Basis of Sex, Green Book and Can You Ever Forgive Me?, with in-reel opportunities still available.

Valentine’s Day itself is a key date for reaching increased numbers of cinemagoers. Over the last few years, Valentine’s Day itself has been one of the biggest days of the year:

Beyond the big screen there are plenty of ways your brand can engage with customers at this very special time of year, with increased footfall offering the chance to reach customers with product sampling, demos and activations in packed cinema foyers.

To celebrate the season, Picturehouse, one of DCM’s boutique exhibitors, will be running screenings of romantic favourites Breakfast at Tiffany’s (10 February) & Dirty Dancing (14 February), with short-term impactful packages available for brands looking to reach upmarket couples enjoying a romantic evening together in the unique cinema environment.

Valentine’s Day is a key gifting period, with audiences needing inspiration:

• 87% of people who buy gifts for Valentine’s Day are cinemagoers.
• 58% of Valentine’s consumers tend to shop for seasonal gifts in the week before the event.
• Valentine’s day has overtaken Easter as key gifting period. In 2017, the event overtook Easter with sales growing 12.7% to £620 million. The uplift in spending was driven by increased average spend per person.
• Consumers spend an average of £50 per person on Valentine’s Day gifts
• 39% of shoppers said they expect to spend more on Valentine’s Dat 2018 than they did last year, rising to 52% among 18-34-year-olds.

Contact your DCM rep for more information and to find our how you can get involved.