| Date | |
|---|---|
| Author | Zoe Aresti |
COME AND HEAR WHY CINEMA IS THE BEST SEAT IN MEDIA FOR TRUSTED BRAND STORIES.
Speakers on the morning include a keynote presentation on trust from Karen Fraser MBE, Director of Credos of the Advertising Association (AA); Martin Guerrieria, Global BrandZ Research Director of Kantar Millward Brown who will be discussing why trust is important to the world's most valuable brands, as well as Jack Hinchliffe, Marketing Director, KFC UK&I who will share KFC's latest work, a powerful cinematic content series that is inspired by some of the most highly anticipated Hollywood films launching this year.
We will also look ahead to the fantastic 2020 film slate with DCM’s Content Business Director, Tom Linay, who will share the latest news from CineEurope, the flagship annual cinema event in Barcelona where studios, stars and directors share the first look at the best content for the year ahead.
Full agenda to follow.
The event takes place on the morning of Thursday 18 July at Odeon Leicester Square.