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| Author | DCM |
| Categories | News |
The launch of 'The A-Team' film helped a new campaign for Kellogg's Crunchy Nut deliver 966,600 impacts last weekend, according to estimated figures from Digital Cinema Media.
The 60-second spot, called 'Diversion', was created by Leo Burnett with planning and buying organised by Carat.
It features a young man, who works for traffic control, purposefully diverting vans of Kellogg's Crunchy Nut to arrive at his office car park along with a diverted milk van, in order for him to eat the cereal.
'The A-Team' brought in £3.6m but was beaten by the other new release of the weekend, 'Karate Kid', starring Will Smith's son Jaden and martial arts star Jackie Chan. 'Karate Kid' pulled in £4.9m and delivered 996,389 impacts.
The eighties remakes however failed to knock 'Toy Story 3' from the top spot of the charts. In the past two weeks the sequel has made £39.8m.