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| Author | DCM |
As the UK public begins to head back into schools and offices, DCM's CEO Karen Stacey takes out her red pen and writes up cinema's school report for the year 2020/21.
Writing for Mediatel, Karen highlights that since restrictions on daily life have started to ease, the UK public has started to get back to the things they love, with cinema being a big part of this.
"The government’s Eat Out to Help Out scheme has boosted the hospitality industry, with 64m discounted meals ordered during the first three weeks of the scheme and, in the cinema industry, audiences are returning! Both of these leisure activities were the most missed during lockdown because we love these shared experiences. They are also key drivers once people start to venture out again in building confidence that we can safely be together outside the home, which is what we’ve missed the most."
Read the full article on Mediatel's website here.