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We are pleased to announce the full agenda for The 2019 Cinema Media Showcase. As well as a keynote presentation on trust from the Advertising Association, we will hear from Kantar Millward Brown about why trust is important to the world’s most valuable brands, as well as from KFC on their latest powerful cinematic content series that is inspired by some of the most highly anticipated Hollywood films launching this year.
We will also look ahead to the fantastic 2020 film slate with DCM’s Content Business Director, Tom Linay, who will share the latest news from CineEurope, the flagship annual cinema event in Barcelona where studios, stars and directors share the first look at the best content for the year ahead.
Agenda
Why Cinema is THE BEST SEAT IN MEDIA for Trusted Storytelling
Karen Stacey, CEO, DCM
Arresting the decline of Public Trust in UK Advertising
Karen Fraser MBE, Director of Credos of the Advertising Association (AA)
Building succesful brands - the role of trust
Martin Guerrieria, Global BrandZ Research Director of Kantar Millward Brown
Taking Chicken to Hollywood
Jack Hinchliffe, Marketing Director, KFC UK&I
The Big Screen in 2019, 2020 and Beyond
Tom Linay, Content Business Director, DCM
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