| Date | |
|---|---|
| Author | Zoe Aresti |
| Categories | News |
Digital Cinema Media (DCM) has launched an industry awards scheme, The Digital Cinema Media Awards, in association with Media Week and Campaign, to celebrate and reward the best advertising work showcased in cinema by the media industry over the last year.
The awards will have individual category winners and one overall Grand Prix for the most effective and forward-thinking campaign of the last year.
The five categories will cover:
Best use of dynamic targeting in cinema
This category rewards campaigns which demonstrate the best use of the dynamic targeting capabilities of digital cinema. Entries could include campaigns that employ tactical and topical messaging and engagement, proximity targeting, transactional capability via smartphones or integration with social media.
As with all categories, the judges will need an explanation of the Background, the Idea, the Plan and the Results.
Best use of cinema in an integrated campaign
This category rewards the most outstanding integrated and multi-platform campaign that uses cinema media alongside at least one other media platform (eg radio or TV) or marketing discipline (eg PR, point-of-sale). Entries could include campaigns that employ different touchpoints of the cinemagoing journey, for example digital 6 sheets, mobile, sampling and the big screen within the cinema environment, OR campaigns that work across multiple media platforms.
Entries should explain the role of each chosen campaign element, including relative weights, timings and regionality and how they worked with and amplified each other to contribute to the overall success of the campaign.
As with all categories, the judges will need an explanation of the Background, the Idea, the Plan and the Results.
Best long-term cinema campaign
This category rewards long-term campaigns that have used cinema media as part of their strategy for a significantly longer period than the average six week campaign, or have run multiple bursts as part of a long-term campaign over a period of months.
Entries should demonstrate how the campaign has effectively used cinema for brand-building, story-telling and to build and reinforce messaging over a long period of time.
As with all categories, the judges will need an explanation of the Background, the Idea, the Plan and the Results.
Best newcomer to cinema
This category is for new brands or brands who have not used cinema before it went digital in September 2012.
Entries should demonstrate why cinema was chosen for the brand and the campaign and how it contributed to the brand’s objectives.
As with all categories, the judges will need an explanation of the Background, the Idea, the Plan and the Results.
Best use of innovation in cinema
This category rewards campaigns that can demonstrate genuinely innovative thinking, whether through new technology, new formats, new insight or planning.
Entries should explore new and effective collaboration, different ways of working, innovative thinking in communications planning and how the cinema medium can be used in a new way to deliver results for brands.
As with all categories, the judges will need an explanation of the Background, the Idea, the Plan and the Results.
The awards are free to enter and the closing date for submissions is Friday 10 July. The judging will take place on Thursday 3 September and the winners will be announced on Wednesday 23 September at a red carpet ceremony at the Ham Yard Hotel.
The Prizes:
- All nominations will receive a pair of cinema tickets
- All category winners will each win a private screening in the DCM screening room
- Grand Prix winner will win a red carpet experience for four people and a cinema screen-time campaign to the value of £100,000.*
For more details, or to register for updates, hints and tips, go to www.dcm.co.uk/awards or email dcmawards@dcm.co.uk.
*To be used in Q1 2016. No barter. Production not included. Limited to 30” copy. All subject to DCM approval.