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| Author | Zoe Aresti |
The Prince’s Trust has today launched a new integrated campaign, ‘Learn The Hard Way’, which urges employers to look with fresh eyes at young people from troubled backgrounds and acknowledge the skills they have to offer.
Created by CHI&Partners, the campaign broke on LinkedIn and as a 60” online advert on The Prince’s Trust’s YouTube channel, allowing glimpses into the hardships some young people experience.
The integrated campaign, which spans cinema, TV, radio, out-of-home, print and social media, comes at the same time as new research from The Prince’s Trust that shows that almost a million young people describe their childhoods as “traumatic”.
Digital Cinema Meida (DCM) is proud to back the ‘Learn The Hard Way’ campaign alongside The Prince’s Trust’s other partners Barclays, Clearchannel and Bauer.
Find out more about the campaign here.
Join in the conversation online using the hashtag #TogetherWeCan.