The return to cinema: why the best seat in media will get better

    Date
    Author Zoe Aresti

DCM's CEO, Karen Stacey, writes for Campaign Magazine about how the the 'new', safety-first movie-going experience can be better for advertisers after the Covid-19 shutdown.

"Looking back over the past few months, both personally and professionally, it feels like we’ve all been starring in a movie. A movie with so many plot changes, global themes and defining moments for a huge cast of everyday superheroes. 

"It has felt impossible to predict future scenes, particularly in terms of timing, but I believe ultimately, like the Avengers, we will triumph over adversity and come out stronger."

Read the full piece on Campaign Magazine.