The Media Week Awards, one of the biggest events in the Media calendar, took place last week with awards given to a variety of industry luminaires for their hard work and creativity over the last year.
Manning Gottlieb OMD and ITV Commercial walked away with the 2 most sought after awards for media agencies after bagging the Media Agency of the year and Sales Team of the year awards respectively.
The7Stars, the UK’s largest independent media agency, won the coveted media idea re-launch award for their work on the Daft Punk Random Access Memories album launch.
Random Access Memories is the group's much anticipated fourth studio album and the follow-up to 2005’s Human After All. In 2010, Daft Punk, which consists of Guy-Manuel de Homem-Christo and Thomas Bangalter, released the Tron: Legacy Soundtrack and Tron Legacy: R3CONFIGUR3D, featuring bespoke remixes from The Glitch Mob, Paul Oakenfold, M83 and The Crystal Method.
The aim of the Random Access Memories campaign was to promote the pre-order of the highly anticipated new studio album.
The creative ran in a nationwide, one day campaign on Saturday 27 April, playing before movies such as Iron Man 3 3D, Oblivion and Evil Dead, which has been made possible by the introduction of digital operations to the UK cinema industry.
“The IMAX was a natural choice for us to help convey the size and scale of this release, said Kate Wyn-Jones from The7Stars, “We were looking for an environment to really get across the energy that Daft Punk put in to their live shows and we found it in the Odeon IMAX cinema, which is a true experience venue”.
“Cinema is the perfect place to showcase a music release and it is exciting to see an act as creative and ground breaking as Daft Punk utilize the epic sound and scale of the IMAX to promote their album” said Joe Evea, Commercial Director at Digital Cinema Media.