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Q2 this year is egg-splosive for cinema, with an egg-cellent line-up of films.
To celebrate this massive Q2, Digital Cinema Media (DCM) has hatched a plan to offer media-land the inaugural cinematic Easter Egg Hunt. We will be descending on media-land with bespoke Easter egg boxes to celebrate, with the eggs highlighting the five biggest films of the period, a line-up of blockbusters that we’re sure you’ll agree is unbeatable.
Four are perfectly placed in the run-up to the FIFA World Cup; two are the most egg-streme superhero films of the year, while we also have more adventures from a galaxy far, far away, and dinosaurs running amok.
Read more about these massive films and the best opportunities for your brands below.
Competition
Look out for an Easter egg and, if you don’t find one, you can still get involved… All you have to do is tweet @DCM_cinema_news after hunting down the total admissions of these top five films (which you can discover using DCM’s online campaign planner…!).
The winner will be chosen at random and will win an eggs-cellent money-can’t-buy cinema experience for you and a plus one. #BiggestQ2Ever
Avengers: Infinity War
Release date: 26 April 2018
Almost certain to be the biggest superhero film in a year when there are several contenders, Infinity War sees the biggest superheroes join forces with the Guardians of the Galaxy to do battle with Thanos.
Audience: 16-34 Adults
Deadpool 2
Release date: 15 May 2018
Deadpool was the shot in the arm the superhero genre needed and the merc-with-the-mouth is back this summer! Expect bigger action, bigger laughs and bigger box office. It’s unmissable.
Audience: 16-34 Men
Solo: A Star Wars Story
Release date: 25 May 2018
The second film in the Anthology series explores the back story of the most popular character in the whole Star Wars universe. It looks typically thrilling and Donald Glover was surely the top of everyone’s list for Lando Calrissian.
Audience: All Adults
Jurassic World: Fallen Kingdom
Release date: 6 June 2018
Dinosaurs are back! Chris Pratt and Bryce Dallas Howard also return and, in terrific news, Jeff Goldblum has been persuaded to reprise his role as Ian Malcolm. This should easily be one of 2018’s biggest films.
Audience: All Adults
Ocean’s 8
Release date: 22 June 2018
One of the best casts of 2018 has assembled for this heist-thriller. Sandra Bullock stars as Danny Ocean's estranged sister Debbie, who attempts to pull off the heist of the century at New York’s star-studded Met Gala.
Audience: 16-34 Women