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timeTo, with the support of Lucky Generals, has developed a new short film to mark the start of the UK advertising industry’s Christmas Office Party season, asking any bystander witnessing sexual harassment what action should they take. The film, directed by Steve Reeves at Another Film Co, is part of timeTo’s drive to make the annual tradition for companies across the industry a safe and enjoyable time for all. It follows recent research from Credos which shows 70% of sexual harassment goes unreported while one in ten respondents from timeTo endorsing companies had experienced sexual harassment during the past twelve months.
The new campaign draws on real world examples of sexual harassment experienced by people within the industry. Every leader of a timeTo endorsing company will receive their own festive reminder of the responsibilities for employee safety in the form of mistletoe along with a message from the timeTo team.
Helen Calcraft, Founding Partner, Lucky Generals, said: “Sexual harassment is a real and present problem in our industry and the Christmas office party is sadly a high-risk environment for many. It is totally unacceptable for anyone to leave their company party feeling upset, compromised or diminished. So, this latest iteration of the "where do you draw the line" campaign is designed to impact behaviour in real time. This year we are focussing on an all-important aspect of sexual harassment - the role of bystander. On so many occasions, sleazy and bullying behaviour is witnessed by others who feel disempowered and even afraid to intervene. We want to encourage people who observe bad behaviour or an abuse of power, to find someone in their company that they trust and make them aware of the situation.”
Kerry Glazer, Chair, timeTo, said: “We continue our work to eradicate sexual harassment from our industry. This new campaign brilliantly brings into sharp focus the important role of the bystander to report incidents if they witness something happening. This vital shift in behaviour will be of benefit to all as we make sure the workplaces and social gatherings across UK advertising are safe for all.”
DCM is proud to lend its support to the timeTo, alongside such businesses as AAR, adam&eveDDB, BBH London, Direct Marketing Association, Havas London, IPA, ISBA, ITV, Lucky Generals, Karmarama, NABS, Ogilvy, Pearl&Dean, Thinkbox, Vizeum, WACL, 8Outdoor.
More information about timeTo can be found here http://timeto.org.uk/