Last week, Twentieth Century Fox was the first major studio to release a trailer tailored for Vine, Twitter's six second video service.
The Vine trailer was the first glimpse of the movie, due for release 26 July. With a predicted box office of £15m in the UK, The Wolverine is set to continue the commercial success of the X-Men franchise, which has now taken over $1b worldwide. The audience are predicted to be predominately affluent males, aged between 25-34.
The saga continues in modern day Japan. Wolverine is out of his depth in an unknown world as he faces his ultimate nemesis in a life-or-death battle that will leave him forever changed. Vulnerable for the first time and pushed to his physical and emotional limits, he confronts not only lethal samurai steel but also his inner struggle against his own immortality, emerging more powerful than we have ever seen him before.
The Wolverine will also pave the way for the continuation of the wider franchise, with the release of X-Men: Days Of Future Past, set for Summer 2014.