UK Box Office 21 - 23 March 2014

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On its third week of release The Grand Budapest Hotel finally checked in to the top spot with another amazing hold, falling just 3% to £1.4m. With a cume of £6.3m, it’s closing in on Fantastic Mr. Fox’s final total of £9.2m, which would make it Wes Anderson’s highest grossing film ever. Even if it doesn’t make it that high, it’s still a remarkable performance when you consider that Anderson’s last three live-action films have grossed £2.1m (Moonrise Kingdom), £1.5m (The Darjeeling Limited) and £1.6m (The Life Aquatic).

The Grand Budapest Hotel for Blog The Grand Budapest Hotel

Need For Speed dropped to second with £1m for a cume of £3.7m and The Lego Movie fell just 18% to £815k and a huge cume of £31.1m. 300: Rise of an Empire slightly arrested the sharp drop of last weekend, adding £785k for a cume of £6.9m and Non-Stop continued to perform strongly, falling just 23% to £697k and a cume of £8.1m. That makes it distributor StudioCanal’s third highest grossing release ever behind Rush (£10.1m) and Tinker Tailor Soldier Spy (£14.2m).

Need for Speed 2014 blog Need for Speed

Spots six, seven and eight were taken by new releases. Starred Up was in sixth with £495k, including £17k from previews and considering the hard hitting subject matter, that’s a solid performance. Nick Hornby adaptation A Long Way Down opened with £362k and one place lower was Kate Winslet romance Labor Day, with £279k.

Starred Up Blog Image Starred Up

On a quieter weekend, the box office was down 21% from last weekend and down 48% from the same weekend last year, which was boosted by preview figures for The Croods.

Next Weekend

Next weekend is set to be dominated by the latest Marvel behemoth, Captain America: The Winter Soldier, which is in cinemas from Wednesday. Muppets Most Wanted also goes on general release after previewing on Saturday and Sunday with £761k.

Captain America 2 for blog 3 Captain America: The Winter Soldier

The Buzz

Noah is in cinemas in less than two weeks and its all set to inspire strong opinion. Early American reviews are in, with The Hollywood Reporter saying director Darren Aronofsky has ‘extracted something vital and audacious’ and Variety calling it ‘uneven but undeniably bold, personal, visually extravagant’. Opening on the same weekend is Divergent and after a strong US opening (see below), it looks more like the new Hunger Games than the new Mortal Instruments. It would appear that the book is not quite as well known in the UK as the US but the film is obviously connecting with audiences, with reportedly 50% of people seeing the film without having read the book beforehand.

Noah Blog Image 2014 Noah

Across The Pond

The next big young-adult fiction adaptation is here and it’s Divergent. $56m from its first weekend is more than the combined final totals of recent young adult releases Beautiful Creatures, The Host and Vampire Academy. The audience was 59% female and 50% over the age of 25.  Muppets Most Wanted opened in second place with $16.5m, which is considerably less than the last Muppets’ opening weekend of $29.2m. In third, Mr. Peabody & Sherman dropped 46% to $11.7m and now has a cume of $81m. Fourth spot was taken by 300: Rise of an Empire with $8.7m for a cume of $93.8m. God's Not Dead was in fifth with an impressive $8.6m.

Divergent Blog Image 2014 Divergent