| Date | |
|---|---|
| Author | DCM |
| Categories | box OfficeExhibitor News |
Once again, the leviathan that is Iron Man 3 dominated the weekend’s box office, amassing a further £6.3m from Friday to Sunday. Including Bank Holiday Monday, the Marvel blockbuster has a sensational cume of £26.2m. This performance is more akin to Avengers Assemble than any previous Iron Man film, which on its second weekend in May 2012 grossed £8.1m.
With strong competition from Star Trek Into Darkness from this Thursday onwards, an Avengers sized final total of £50m looks out of reach for Iron Man 3 but £40m is achievable and would be a fantastic result.
Second spot was taken by raucous comedy 21 & Over, which opened with £772k from Friday to Sunday and including Monday, stands on £945k. The best comparison is probably February 2012’s Project X, which opened with £562k and finished on £2.2m.
Olympus Has Fallen continued its impressive performance in third place with £673k from Friday to Sunday and including Monday, the brutal Gerard Butler thriller now has a cume of £5.3m.
New British family film, All Stars, opened in fourth place, taking £564k over the weekend and £797k including Monday. This is a solid performance for independent distributor Vertigo and their second success story in just over a month after Spring Breakers.
The Croods rounded out the top five with £395k over the weekend. The extra £157k it added on Monday pushed it over the £25m mark and it now stands on £25.1m.
There were a couple of other notable new entries, with Pedro Almodovar comedy I’m So Excited disappointing slightly, taking £311k from Friday to Monday (including £58k from previews) and Colin Farrell thriller Dead Man Down managing just £294k. Overall the box office was down 40% from last weekend and down 45% from the same weekend last year, when American Reunion had two full days of previews. With Star Trek Into Darkness arriving in cinemas this Thursday, expect that to turn around.
In the US, Iron Man 3 opened with $174.1m, the second highest opening weekend of all time. It’s also a big improvement on Iron Man 2's $128.1m. The audience was 55% over 25 and 61% male. All other films played second fiddle to Iron Man 3 this weekend and Pain and Gain had a tough time of it, falling 63% to $7.5m for a cume of $33.8m. Baseball drama 42 fell 43% to $6.1m for a cume of $78.2m.
Oblivion was the biggest Iron Man 3 casualty, falling a whopping 68% to $5.6m and a cume of $75.8m. The Croods completed the top five with $4.2m and a total of $168.7m.
