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| Author | Zoe Aresti |
Cinema sites across the UK are continuing to reopen their doors and welcome back customers. With nearly 200 DCM sites now open and weekend admissions up 235%.
The Return To Cinema
The ultimate big screen experience is returning in the UK. Download DCM’s ‘Return To Cinema’ presentation for all the latest updates and information:
Safety measures
The main priority remains keeping audiences as safe as possible. All cinemas must pass a risk assessment before reopening and there will be new safety procedures in place.
Measures include a focus on online bookings and contactless payments, increased levels of cleaning, sanitising stations, staggered film times to avoid large gatherings in foyers, distanced seating in-screen and extra training and PPE for staff.
With safety concerns at the top of exhibitors' minds, the UK Cinema Association has created two informercials aimed at reassuring the public that the cinema will continue to be a safe place to enjoy a night (or day) out. The two infomercials set out the key measures exhibitors are taking and will be used alongside a host of other digital assets on cinema and industry partner websites and social media channels, as well as on the big screen itself as sites re-open.
For more information on what an individual cinema is doing, please speak to your DCM rep.
What will be showing?
Christopher Nolan’s Tenet (26 August) will be the first big blockbuster attracting audiences back to the big screen.
Additionally, the Film Distributors’ Association (FDA) has announced a list of 450 titles being made available to cinemas to complement new releases. This includes all-time classics, franchise favourites, indie gems, family fun and event cinema across genres such as comedy, documentary, musical, horror, romance and sci-fi. All audiences and every age group is catered for.
Download DCM’s latest film schedule.
Please speak to your DCM Business Director about getting your brand’s campaign on the big screen and exploring options for the rest of 2020.