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| Author | Zoe Aresti |
The Global Goals campaign reached almost 3 billion people in just seven days. That’s an estimated 40% of the world’s population, an average of 417 million people per day.
Following the launch, Sir John Hegarty spoke about why cinema was the perfect medium to share the goals, “I’ve always been passionate about cinema. It has always been a fascinating opportunity for creative people. There’s lots of talk now about the screen size of different phones; well, cinema is the mother of all screens". Read his full interview with Campaign Magazine here.
See the Global Goals highlights here.
The aims of the Global Goals are to achieve three extraordinary things in the next 15 years; end poverty, fight inequality & injustice and tackle climate change - for everyone. 193 world leaders have now adopted these aims and committed to addressing 17 Goals.
Project Everyone, founded by Richard Curtis, aims to both make the goals famous and to push for their full implementation. If the goals are famous- if people care about what has been promised by the politicians, it greatly increases their chance of being implemented.
Richard Curtis said: “In just 7 days we’re halfway towards achieving the ambitious goal of telling everyone in the world about the UN Global Goals. Knowledge is power and country by country people are starting to find out about the plan their politicians have made. We all need to know what our rights are in order to claim them. This simple idea of 'telling everyone’ about the goals means that we can now begin to hold our politicians to account in addressing the 17 core issues brought to the world's attention at the Sustainable Development Summit on 25th September. Their final aim will be to make us the first generation to end extreme poverty, the most determined generation to end inequality and injustice and the last generation to be threatened by climate change.”
Find out more about the Global Goals: www.globalgoals.org