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Volkswagen have become the first automobile brand to utilise Cineworld's ScreenX technology.
The campaign will run from 23 August till 9 September, and features bespoke ScreenX copy created by DCM Studios' in partnership with adam&eveDDB.
The copy revolves around Volkswagon's latest range of electric cars, creating natural synergy with Cineworld's cutting edge ScreenX technology.
ScreenX is the world's first mutli-projection system used within a theatre setting, offering moviegoers a 270-degree panoramic viewing experience by expanding the screen onto the side walls of the auditorium. This creates a fully-immersive experience which will pull moveigoeers into the world of their favourite films like nothing before.
Regular copy will also run in tandem with the ScreenX copy.
Speak to your DCM rep today for information on bespoke cinema partnerships for brands, and check out the DCM Studios page here.