| Date | |
|---|---|
| Author | DCM |
| Categories | News |
DCM and Vue Entertainment have signed a 4 year contract commencing 1st January 2011, giving DCM the exclusive rights to sell all of Vue Entertainment's on screen advertising covering all 67 of its state-of-the-art multiplex cinemas in the UK.
DCM was formed two years ago and since then it has pro-actively pursued innovative ways for advertisers to engage with cinema audiences. With the advent of digital and 3D cinema, DCM has identified creative and commercial opportunities such as pre-show content "From the Red Carpet" and integrated advertising campaigns focusing on effective branding and measured delivery.
Tim Richards, CEO at Vue Entertainment said: "We are delighted to announce our contract with DCM, who we believe are best placed to develop, deliver and handle our screen advertising business here in the UK.
We both agree that there is a great opportunity to grow the overall share of the advertising market that cinema enjoys versus other advertising media purchased in the UK. Along with DCM, we have a great offering and this is set to get even more attractive to advertisers through increasing digitization of screens and the expansion of 3D.
The cinema industry overall is enjoying real growth in admissions with record breaking numbers being made this year. This year alone, we have seen new records set – Toy Story 3 has just set a new record for the biggest animated film ever (currently at £70m GBO). At Vue, we recently announced the biggest week (23-29 July) in our history at over 1.3m admissions, so this is a great time for advertisers to come on board'.
Martin Bowley, Managing Director at DCM said 'I am absolutely delighted Vue have chosen us to represent their advertising activities. We at DCM have worked hard to create a business that is both innovative and progressive and with Vue on board we will be able to continue to do so.
This is an exciting time for cinema and now more than ever it offers advertisers many unique high impact and cost effective ways of getting messages out to their target customers.
We will immediately start selling advertising, sponsorship and in-foyer activities on Vue's behalf to commence 1 Jan 2011 and will work with them and the rest of our cinema companies we represent to build the overall level of cinema advertising here in the UK'.