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As part of MediaCom's 2020 Transformation Week, Digital CInema Media's CEO Karen Stacey and Pearl & Dean's CEO Kathryn Jacob, hosted a session on the transformational power of cinema advertising.
Karen and Kathryn give a preview of the 2021 film slate, an overview of the latest Kantar global ad equity study and share innovative and powerful case studies from BT, wagamama and Tesco.
Watch the session here.