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After 11 years and 21 movies, the culmination of the Marvel Cinematic Universe finally arrived on the big screen last Thursday and it has surpassed even the most optimistic analyst’s expectations, delivering the biggest opening of all time.
In its first weekend, Endgame banked $1.2bn at the worldwide box office; in the UK, it banked £43.4m at the box office and was the biggest opening day in history (£12.2m). In fact, after just four days, it has claimed the position as the biggest film of 2019, overtaking Captain Marvel.
To put that into media context, this audience delivery equates to a huge 20 TV ratings for 16-34 men for the opening four days – and Marvel’s roaring success is due to continue because we’re forecasting that Endgame will go on to deliver 40 TVRs for 16-34 men by the end of its theatrical run.
DCM’s CEO, Karen Stacey, summarises why Avengers: Endgame is a watershed moment for cinema in a piece written for Campaign.
Read the full article here.
The Endgame is far from over
The good news is that there’s still time to book into Avengers: Endgame and create a synergy with the film’s unique audience. If your creative has copy clearance we can get you on screen this coming Friday.
There’s no premium for booking either. The opening weekend was record breaking and we’re still expecting over 4m DCM admissions from this Friday. That’s 20 more 16-34 male TVRs, so don’t mix the chance to get involved with the cultural event of 2019.
The Endgame is far from over. Don’t miss out on week two onwards.
Contact your DCM rep for more information.