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| Author | Mia Blakeney |
Digital Cinema Media triumphed at The Drum Awards 2024 yesterday, receiving one Gold award and three Silver awards, for creative campaigns created by DCM Studios alongside The Royal Air Force and MGOMD, and NatWest and Initiative.
The Drum Awards celebrate the very best work, companies, and people from the world of marketing and media, and contribute to the World Creative Rankings.
‘RAF - The Force Protecting Space’ from DCM, MG OMD, Omnigov, The Royal Air Force (RAF) and House337 received the Gold award in the Media: Cinema category.
This media first campaign saw The Royal Air Force (RAF) become the first advertiser to partner with Cineworld as the sole sponsor of the cinema chain’s 4DX format. Their 60” hero ad was specially adapted to the 4DX format, and incorporated on-screen visuals and surround sound audio with synchronised motion seats and environmental effects such as water, wind, fog, scent and more to enhance the action on screen. Find out more about the campaign.
‘NatWest - Thriving With Cinema’ from DCM, NatWest, Initiative and Sony Pictures received three Silver awards, in the categories of Media: Cinema, Media: Finance and Media: Media Campaign ($250k-$1m).
NatWest Thrive is a financial confidence and life readiness programme that supports a diverse group of young people across the UK. For this campaign, they partnered with Sony Pictures’ Gran Turismo film and a filmmaking club in South East London, giving a group of students the opportunity to spend the day recreating scenes from the film on a professional film set. The day was captured in a 60” ad which was shown across DCM’s network of cinemas across the UK. Read more about the campaign.
See more of our award-winning work on the DCM Studios Vimeo page.
Find out more about The Drum Awards and view the full list of winners.