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| Author | Mia Blakeney |
Digital Cinema Media has been shortlisted in three categories at the 2025 Campaign Media Awards: Branded Content - TV & Cinema, Product Innovation – Media Owner and Commercial Team of the Year.
The Campaign Media Awards celebrate the boldest media campaigns of the past 12 months, and the extraordinary teams that are shaping the future of the industry. The awards recognise the work that challenges the status quo, drives change, and sets new standards for creativity and impact.
Optimising Cinema's Role in the AV Mix, the collaborative work of DCM and Lumen Research, has been shortlisted in the category of Product Innovation – Media Owner.
Developed in partnership with RSMB, the Institute of Practitioners in Advertising (IPA), and attention specialists Lumen, the AV Reach Maximiser is a pioneering tool which empowers media planners to gain deeper insights into the benefits of integrating cinema into the AV mix, streamlining the planning process for advertisers and agencies.
Shortlisted alongside us in this category are:
- ANPR Ad-tech from i-media
- DAX ID from Global, the media & entertainment group
- EDITS: Mail Metro Media’s Bespoke-to-Client Video Innovation from Mail Metro Media
- Why Optix is a Gamechanger from JCDecaux
RAF Thrills has been shortlisted in the category of Branded Content - TV & Cinema.
In a media first, the Royal Air Force (RAF) became the first advertiser to partner with Cineworld as the sole sponsor of the cinema chain’s 4DX format. A bespoke advert, utilising the latest cinema 4DX technology, showcased the diverse roles and exciting experiences available at the RAF, with incredible results. This campaign was the Grand Prix winner at last year’s DCM Awards.
Shortlisted alongside us in this category are:
- Benenden Gave Women An Affordable Alternative To The NHS And Drove +27% Sales from EssenceMediacom
- DETTOL: Spread love not germs from Zenith UK
- Is your door in the draw? From the7stars
- O2 Studio Sessions from MG OMD
- Tena and Loose Women say ‘Pants to Incontinence’ from Zenith UK
- The Last Supper from Mediahub UK
DCM Studios has been shortlisted in the category of Commercial Team of the Year.
DCM Studios has redefined cinema advertising, transforming it from a simple extension of TV or digital campaigns into a creative-first platform harnessing the big screen’s power. Their ground-breaking campaigns include BAFTA’s first-ever brand ad, a seven-month Superscreen partnership with Sky Glass, real-time interactive activations with JD, and media-first sponsorships with brands like Kia and the RAF.
Also shortlisted in this category are:
- Guardian Advertising
- LADbible Group
- Ocean Outdoor
- The Telegraph
- Times Media
The winners will be revealed at an awards ceremony on 16 April at the Royal Lancaster Hotel in London.