Zoe Jones, Marketing Director, Digital Cinema Media (DCM), has participated in the latest edition of the D&AD New Blood Podcast, explaining why DCM chose three different Idents for in-cinema use and how to really nail the New Blood DCM Brief: Show the emotion of film.
From Pencils, to placements, to seeing your work on supermarket shelves, winning a D&AD New Blood Award puts you on the path to the brightest of creative futures. Whether you’re a copywriter or photographer, a digital specialist, product designer or something in-between – there’s a category for everyone.
Entrants to the awards have been asked to create a 25” second ident for DCM, which will need to visualise emotion, literally showing how film feels. The DCM ident is one of the first and last things that people see when going to watch a film.
It needs to set the scene and have an impact. Something that illustrates and celebrates the emotion we all feel when we take our seats and enter the magical world of the movies.
Other brands providing briefs for this year’s D&AD New Blood Awards include asos, Nokia, Sky, The Body Shop, Unilever and WPP.
Listen to the podcast below.
Check out the Digital Cinema Media Ident brief and download the briefing pack here.