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| Author | Mia Blakeney |
The Super Bowl is one of the biggest sporting events of the year, and draws millions of viewers from across the globe for more than just the sports game. Alongside live performances from music superstars, audiences are also treated to the latest blockbuster movie trailers from major Hollywood studios.
It’s also an important and exciting opportunity for advertisers to showcase engaging and unique content to audiences across the globe. Many ads were created especially for the Super Bowl event, featuring big movie stars and original content to coincide with the hype of the new film tailers being released alongside them.
Here are all the film trailers played in the Super Bowl ad breaks, which are set to be some of the biggest cultural moments in cinema, and all the information advertisers need to know about them:
Cocaine Bear
Release date: 24 February
Est. industry admissions: 817k
The most bonkers horror-comedy of the year is out very soon, and set to attract a strong 16-34 adult audience. The film is based on the true story of a 500-pound bear who ingests a staggering amount of cocaine, and those caught in its drug-fueled rampage.
Young adult fans of horror enjoy keeping up with trends and consuming content online. They’re emotionally engaged, and 4x more likely to own 9 or more TV subscription services than the average UK adult.
Creed III
Release date: 3 March
Est. industry admissions: 1.2m
16-34 men TVRs: 7.1
Michael B Jordan’s directorial debut is just around the corner, and is set to be a hit with 16-34 men, particularly those who are also sports fans.
Alongside Jordan, Creed III also stars Jonathan Majors, who is receiving high praise for his role as Kang The Conqueror in Ant-Man and The Wasp: Quantumania, and is being widely praised of one of the biggest stars to watch this year.
Find out more about Creed III's audience.
65
Release date: 10 March
Est. industry admissions: 919k
Fan favourite Adam Driver plays an astronaut pilot who crash-lands on an unknown planet. He quickly discovers he's actually stranded on Earth - 65 million years ago. He and the one other survivor must make their way across an unknown terrain riddled with dangerous prehistoric creatures.
Films about dinosaurs are still incredibly popular, as was proved by the success of 2022’s Jurassic World: Dominion, which achieved 3.2m admissions. Combining this with sci-fi (and Driver) looks to be the perfect recipe to attract a 16-34 male audience.
Download the 'Targetting 16-34 Men in March' deck.
Scream VI
Release date: 10 March
Est. industry admissions: 950k
Horror fans are treated to a new Scream movie this spring, as the four survivors of the Ghostface killings leave Woodsboro behind and start a fresh chapter in New York City. Last year’s Scream movie saw the franchise return after a 10-year hiatus and was a box office success, grossing £8m at the UK box office and delivering just shy of 1m industry admissions.
Fans of horror movies are known to be early adopters and tech enthusiasts. They are often young and open to exploring new brands that fit their needs. The huge successes of recent horror movies such as Smile and M3gan prove that they thoroughly enjoy watching horror on the big screen too!
Download the 'Horror Audiences 2023' deck.
The Super Mario Bros. Movie
Release date: 31 March
Est. industry admissions: 4.4m
Main shoppers with children TVRs: 9.3
The best-selling video game franchise of all time finally gets its own movie! It’s all-star cast includes the likes of Chris Pratt, Anya Taylor-Joy, Charlie Day, Jack Black and Seth Rogen, and is sure to be a hit with family audiences and beyond. The new trailer takes the form of a fun advertisement for the brothers’ plumbing business.
The family audience highly value spending quality time with each other, and use cinema as a well-needed time out from day-to-day life. Family ticket sales align with key holiday dates, and with a release just in time for the Easter holidays, we are expecting The Super Mario Bros. Movie to be one of the most popular of 2023.
Download the 'Family Films 2023' deck.
Dungeons & Dragons: Honour Among Thieves
Release date: 31 March
Est. industry admissions: 1m
The famous table-top role playing game comes to the big screen, with a big-name cast including Chris Pine, Justice Smith, Michelle Rodriguez, Regé-Jean Page, and even Hugh Grant. Game movie adaptations have seen success in recent years, with the likes of Uncharted and Sonic The Hedgehog 2, and so attention now turns to Dungeons & Dragons.
Originally published in 1974, the Dungeons and Dragons board game has deeply influenced media culture since its arrival and has experienced a resurgence in popularity in recent years thanks in no small part to its appearance in Netflix’s Stranger Things. The games largely 16-34 male fanbase are likely to be reflected in audience demographics for the film.
Download the 'Dungeons & Dragons' presentation deck.
AIR
Release date: 5 April
Est. industry admissions: 399k
The trailer for award-winning director Ben Affleck’s AIR previewed a couple of days before the Super Bowl, but was still met with excitement on the big day.
AIR tells the story of the game-changing partnership between a then rookie Michael Jordan and Nike's fledgling basketball division, which revolutionized the world of sports and contemporary culture. This trailer was the perfect match for the sports fans of the Super Bowl, which is likely why $7m was spent on the ad spot!
Guardians Of The Galaxy Vol. 3
Release date: 5 May
Est. industry admissions: 5m
16-34 men TVRs: 19
Coming off the back of the team’s appearance in Thor: Love and Thunder, Guardians Of The Galaxy Vol. 3 sees the team re-unite under the vision of director James Gunn for one last film (before he jumps ship to DC) so expectations are high for an epic conclusion to this iteration of the Guardians of the Galaxy.
The popularity of these characters was particularly seen with the release of Vol. 2 growing its box office by 42% here in the UK compared to Vol 1.
Download 'The Marvel Audience' deck.
Fast X
Release date: 19 May
Est. industry admissions: 2.4m
16-34 men TVRs: 11
One of cinema’s most successful franchises is back on the big screen – over the last 21 years this series has grossed over £180m at the UK box office and has developed into a consistently entertaining and reliable hit.
The Fast & Furious franchise unsurprisingly indexes towards a young male audience, who have a natural interest in cars. They also have a large interest in gaming, which Playstation took advantage of with their campaign for Fast & Furious 8.
Download the 'Fast X' presentation deck.
Transformers: Rise Of The Beasts
Release date: 9 June
Est. industry admissions: 897k
16-34 men TVRs: 9
Transformers is another much-loved franchise and a favourite of 16-34 men. The latest instalment will take audiences on a '90s globetrotting adventure with the Autobots and introduce a whole new breed of Transformer - the Maximals.
The last Transformers movie, Transformers: The Last Knight achieved an incredible opening weekend of £4.6m when it released in 2017. The highly-skewed 16-34 male audience of Transformers are often very interested in cars and technology, and want to be the first to see the movies they love.
The Flash
Release date: 16 June
Est. industry admissions: 2.5m
16-34 men TVRs: 10.5
The Flash has been part of the DC universe for a while now, having appeared in Batman V Superman: Dawn Of Justice, and Justice League, but finally gets his own film in 2023.
The largely 16-34 male audience are showing much excitement for this film across social media following the trailer’s release. They are likely to have interests in technology, gaming, and online shopping and streaming, so this film is a great opportunity for brands to target this audience of cinemagoers.
Download the 'The DC Audience' deck.
Indiana Jones and the Dial of Destiny
Release date: 30 June
Est. industry admissions: 5m
ABC1 men TVRs: 16
Although it’s been 15 years since the last Indiana Jones film was released, this hasn’t dampened the excitement towards the latest instalment of the beloved film series. Nostalgia is sure to play a factor in the admissions for this film. We saw this last year with Top Gun: Maverick, which achieved almost 7m admissions, the highest of 2022.
With a summer blockbuster release date, Indiana Jones and the Dail of Destiny should appeal to brands looking to target an affluent male-skewing audience, especially given there is no major football tournament on commercial TV across June/July this year.
Download the 'Indiana Jones and the Dial of Destiny' presentation deck.
Contact your DCM rep to get involved with these blockbuster films!