| Date | |
|---|---|
| Author | Zoe Aresti |
The Everyman Music-Film Festival is a celebration of the crossover and creativity between the fields of music and film.
Since 2015, the festival has been held annually at various sites across the UK, including Islington’s Screen On The Green. The festival itself has grown each year, and has now spawned into wider film threads and events across the Everyman estate.
2018 presents a new opportunity for a brand to ride the wave of excitement that accompanies the Music-Film Festival and align with its premium ABC1 25–35 audience.
FAST FACTS
Regular Everyman cinemagoers are younger, more upmarket and affluent than your average UK adult.
| Regular Everyman Cinemagoer Profile |
Average UK Adult (15+) Profile |
|
| 25-34 | 30% | 17% |
| 35-54 | 40% | 33% |
| 55+ | 19% | 32% |
| ABC1 | 64% | 56% |
| Household Income >£55k | 49% | 21% |
Source: IPA TouchPoints 2017 .Target: Everyman – Visited most often. All Adults (15+)
Download DCM's full deck here and speak to your DCM rep to find out how to get involved.