Awards

The Digital Cinema Media Awards 2016

Cinema creates a shared media experience with the WOW factor

The power of the darkened room, immersive sound and awe-inspiring screen creates a unique, uncluttered environment where people have actually paid to pay attention.

Amplifying the power of AV content, the emotional impact of cinema captivates audiences, drives brand value and sales growth. The annual Digital Cinema Media Awards, launched in 2015 in association with Campaign, celebrate and reward the best advertising work showcased in cinema by the media industry over the last year. We want to champion your work and the cinema medium.

The winners were announced on

When: 22 September   •   Where: Red carpet ceremony, Ham Yard Hotel.

2016
winners & CATEGORIES

WINNER Best use of dynamic targeting in cinema

‘DFS uses cinema to tell stories’.

DFS / MediaCom
This category rewards campaigns which demonstrate the best use of the dynamic targeting capabilities of digital cinema.

WINNER Best use of dynamic targeting in cinema

WINNER Best use of cinema in an integrated campaign

‘I know what you unboxed last summer’.

Three and LG / Mindshare
This category rewards the most outstanding integrated and multi-platform campaign that uses cinema media alongside at least one other media platform (e.g. radio or TV) or marketing discipline (e.g. PR, point-of-sale).

WINNER Best use of cinema in an integrated campaign

WINNER Best long-term cinema campaign

‘Meerkat Movies’.

comparethemarket.com / MEC
This category rewards long-term campaigns that have used cinema media as part of their strategy for a significantly longer period than the average six-week campaign, or have run multiple bursts as part of a long-term campaign over a period of months.

WINNER Best long-term cinema campaign

WINNER Best newcomer to cinema

‘Your Christmas, Your Rules’.

Goodstuff / House of Fraser
This category is for new brands or brands who have not used cinema before it went digital in September 2012.

WINNER Best newcomer to cinema

WINNER Best use of innovation in cinema

‘Breaking Through the Screen’.

Smart Energy GB / PHD
This category rewards campaigns that can demonstrate genuinely innovative thinking, whether through new technology, new formats, new insight or planning.

WINNER Best use of innovation in cinema

WINNER Best ‘marketing for good’ cinema campaign

‘Respect the Water’.

RNLI / OMD UK
This category is new to the Digital Cinema Media Awards for 2016 and recognises campaigns that have delivered a tangible impact for good.

WINNER Best ‘marketing for good’ cinema campaign

WINNER Grand Prix

‘I know what you unboxed last summer’.

Three and LG / Mindshare
The Grand Prix is chosen by the judging panel solely from the winners of the six main entry categories. The winner receives a red carpet experience for four people and a cinema screen-time campaign to the value of £100,000.

WINNER Grand Prix

Download Awards Brochure

The 2016 Digital Cinema Media Awards
Judging Panel

Claire Beale

Global editor-in-chief

Campaign

Andy Edge

Commercial Director

ODEON

Daren Rubins

CEO

PHD

Davina Barker

Sales Director

Digital Cinema Media

Gayle Noah

Media Director

L’Oréal

Helen McRae

CEO UK & Chair Western Europe

Mindshare

Jonathan Durden

Co-Founder, PHD

Founder, btbgrooming

Josh Krichefski

UK CEO

MediaCom

Justin Skinner

SVP of Marketing

Cineworld

Karen Stacey

CEO

Digital Cinema Media

Kevin Brown

Partner

The Garage Soho

Laurence Thomson

Co-President & CCO

McCann London

Richard Morris

Managing Director

Vizeum

Simeon Adams

Partner

Goodstuff

Previous winners

WINNER Best use of dynamic targeting in cinema

Mini at the Movies / Mini / Vizeum

WINNER Best use of cinema in an integrated campaign

‘Open Your Cities’.

Open your Cities / Heineken / Starcom Mediavest Group

WINNER Best long-term cinema campaign

Volkswagen & Independent Cinema / Volkswagen / MediaCom

WINNER Best newcomer to cinema

‘Should've Gone to Specsavers’.

Should’ve Gone to the Movies / Specsavers / Manning Gottlieb OMD

WINNER Best use of innovation in cinema

‘All-Inclusive Family Ticket’.

All-Inclusive Family Cinema Ticket / First Choice / MediaCom

WINNER Grand Prix

‘Heineken Open Your Cities’.

Open your Cities / Heineken / Starcom Mediavest Group

Awards Ceremony 2016

See what went on at this year's second annual Digital Cinema Media Awards held at Ham Yard Hotel in this video which includes interviews with some of the winners.

For information on the judges, work and winners from last year's inaugural event and to watch videos from 2015, click below.

Awards Judging Day 2016

Our second annual Awards saw entries come in from a host of top agencies and advertisers across our seven categories - including the newest Best 'Marketing for Good' Cinema Campaign.

Watch what happened when our esteemed panel of judges came together to discuss and deliberate over this year's winners and hear what they had to say about their final decisions.

The Digital Cinema Media Awards