Awards

The Digital Cinema Media Awards 2023

The Digital Cinema Media Awards 2023

The Digital Cinema Media Awards, in partnership with Campaign are back for 2023!

We are excited to reveal the winners of the seventh annual Digital Cinema Media Awards, held in partnership with Campaign.

 

The competition, which was judged by a panel of leading experts, aims to celebrate and reward the best strategic use of the cinema medium and work created by the media industry in the past year.

The standard of entries was higher than ever before, with some amazing examples of embracing the power of cinema to drive great results for brands.

 

Find out the winners of the 2023 DCM Awards below!

The Digital Cinema Media Awards, now in their seventh year in partnership with Campaign, showcased the best strategic use of the cinema medium and work created by the media industry at a red-carpet ceremony at BAFTA on Wednesday 20 September.

2023
winners & CATEGORIES

WINNER Best use of Cinema (small)

‘Proving both the long & short of it’.

Greggs / Carat UK
This category rewards campaigns under £250,000 (DCM ratecard) which demonstrate the best strategic use of cinema.

WINNER Best use of Cinema (large)

‘Kia driving to the electric future with independent cinema’.

Kia / Havas Media Network / Havas PLAY
This category rewards campaigns over £250,000 (DCM ratecard) which demonstrate the best strategic use of cinema.

WINNER (NEW) Best use of Creativity in Cinema

‘JD - King of the game’.

JD Sports / Smart Media
This category rewards campaigns that demonstrate the clever use of new ideas and innovative thinking for the cinema medium to deliver something tangible for an advertiser.

WINNER Best 'Marketing for Good' Campaign

‘Empowering hope: The class of covid campaign’.

The Prince's Trust / mSix&Partners
This category recognises campaigns that have used cinema to deliver a tangible impact for good.

WINNER (NEW) Best Long-term use of Cinema

‘IKEA use end frames across cinema to drive footfall delivering great results’.

IKEA / iProspect
This category rewards campaigns that show evidence of a longer-term commitment to the cinema medium as part of a brand strategy.

WINNER Cinema Champion of the Year

‘Individual: Sophie Martin, Associate Director, Partnerships, Initiative’.

Team: Samsung AV Team, Starcom
This category celebrates an individual or team that display excellence in championing cinema advertising and delivering results for clients.

WINNER Grand Prix

‘Kia driving to the electric future with independent cinema’.

Kia / Havas Media Network / Havas PLAY
The Grand Prix is chosen by the judging panel solely from the winners of the five main entry categories (excluding Cinema Champion of the Year). The winner receives a red-carpet experience for four people and a cinema screen-time campaign to the value of £100,000.

Download Awards Brochure

The 2023 Digital Cinema Media Awards
Judging Panel

Maisie McCabe

UK Editor

Campaign

Bhavesh Patel

Director of Media

Sky

Clare Chapman

Outgoing CEO

Carat

Davina Barker

Sales Director

Digital Cinema Media

Enyi Nwosu

Chief Strategy Officer

Universal McCann

James Shoreland

CEO

Initiative

John Marshall

Founder and Managing Partner

Running Total Media

Karen Stacey

CEO

Digital Cinema Media

Kelly Parker

CEO

Wavemaker

Nadine Young

CEO

Starcom

Neil Harrison

Head of Media

Virgin O2

Pete Edwards

CEO

Spark Foundry

Satin Reid

COO

Essence Mediacom

Victoria Bickle

Managing Director

m/Six & Partners

Previous winners

WINNER Best Use of Cinema (Small)

‘The End Frame is Just the Beginning’.

Ernest Jones / Bountiful Cow
This category rewards campaigns under £250,000 (DCM ratecard) which demonstrate the best strategic use of cinema.

WINNER Best Use of Cinema (Large)

‘BT Banish the Ultimate Cinematic Cliffhanger with Unbreakable Broadband’.

BT / Essence
This category rewards campaigns over £250,000 (DCM ratecard) which demonstrate the best strategic use of cinema.

WINNER Best Bespoke For Cinema Campaign

‘Frighteningly Good: How Disney+ Jump Started Their 18+ Audience’.

Disney+ The Walking Dead / Publicis Imagine
This category celebrates content that has been created or adapted for the cinema medium. From idents to blipverts, tailored copy to long-form to live ads – any content that maximises the unique power of the big screen can be entered.

WINNER Best Use of Innovation in Cinema

‘Man Vs Bee’.

Netflix / Wavemaker
This category rewards campaigns that can demonstrate innovative thinking, whether through new technology, new formats, new insight or planning.

WINNER Best 'Marketing for Good' Cinema Campaign

‘Connecting Mind and its services with those who need it most’.

Mind / Medialab
This category recognises campaigns that have utilised the cinema medium to deliver a tangible impact for good.

WINNER (NEW) Talent - Best Contribution to Cinema

‘Calum Coghill, Raja Sehgal’.

PHD / GCRS
This category celebrates the individuals who champion cinema and go above and beyond to get the best from the growing opportunities that the medium presents for brands.

WINNER Grand Prix

‘Frighteningly Good: How Disney+ Jump Started Their 18+ Audience’.

Disney+ The Walking Dead / Publicis Imagine
The Grand Prix is chosen by the Judging Panel solely from the winners of the six main entry categories. The winner receives a red carpet experience for four people and a cinema screen-time campaign to the value of £100,000.

The Digital Cinema Media Awards