Awards

The Digital Cinema Media Awards 2022

Winners Announced for the 2022 Digital Cinema Media Awards!

The Digital Cinema Media Awards, in partnership with Campaign, which reward the best campaigns showcased on the big screen by the media industry made a return for the sixth year after a short break due to the Covid-19 pandemic.

Cinema is the most powerful, trusted and premium medium. The cinema environment offers a unique shared experience that delivers highly attentive audiences that have paid to pay attention. A darkened room and immersive sound creates the best viewing experience for viewers that are literally looking forward at the big screen with no distractions.

 

It truly is the best seat in media.

The winners were announced on Tuesday 20 September at the DCM Awards Ceremony at BAFTA 195 Piccadilly.

2022
winners & CATEGORIES

WINNER Best Use of Cinema (Small)

‘The End Frame is Just the Beginning’.

Ernest Jones / Bountiful Cow
This category rewards campaigns under £250,000 (DCM ratecard) which demonstrate the best strategic use of cinema.

WINNER Best Use of Cinema (Large)

‘BT Banish the Ultimate Cinematic Cliffhanger with Unbreakable Broadband’.

BT / Essence
This category rewards campaigns over £250,000 (DCM ratecard) which demonstrate the best strategic use of cinema.

WINNER Best Bespoke For Cinema Campaign

‘Frighteningly Good: How Disney+ Jump Started Their 18+ Audience’.

Disney+ The Walking Dead / Publicis Imagine
This category celebrates content that has been created or adapted for the cinema medium. From idents to blipverts, tailored copy to long-form to live ads – any content that maximises the unique power of the big screen can be entered.

WINNER Best Use of Innovation in Cinema

‘Man Vs Bee’.

Netflix / Wavemaker
This category rewards campaigns that can demonstrate innovative thinking, whether through new technology, new formats, new insight or planning.

WINNER Best 'Marketing for Good' Cinema Campaign

‘Connecting Mind and its services with those who need it most’.

Mind / Medialab
This category recognises campaigns that have utilised the cinema medium to deliver a tangible impact for good.

WINNER (NEW) Talent - Best Contribution to Cinema

‘Calum Coghill, Raja Sehgal’.

PHD / GCRS
This category celebrates the individuals who champion cinema and go above and beyond to get the best from the growing opportunities that the medium presents for brands.

WINNER Grand Prix

‘Frighteningly Good: How Disney+ Jump Started Their 18+ Audience’.

Disney+ The Walking Dead / Publicis Imagine
The Grand Prix is chosen by the Judging Panel solely from the winners of the six main entry categories. The winner receives a red carpet experience for four people and a cinema screen-time campaign to the value of £100,000.

Download Awards Brochure

The 2022 Digital Cinema Media Awards
Judging Panel

Maisie McCabe

UK Editor

Campaign

Gurjit Degun

Creativity & Culture Editor

Campaign

Davina Barker

Sales Director

Digital Cinema Media

Dino Myers-Lamptey

Founder

The Barber Shop

James Bailey

CEO

iProspect

Jonathan Durden

Co-founder

PHD

Karen Stacey

CEO

Digital Cinema Media

Katie Lee

Chief Growth Officer

Wavemaker

Lucy Barbor

Chief Strategy Officer 

PHD UK

Mark Clancey

Managing Director

Smart Media Buying

Naren Patel

CEO

Media for All & Geoprove

Natalie Cummins

CEO

Zenith UK

Patrick Affleck

CEO

Havas Media Group UK & Ireland

Paul Knight

CEO

OmniGOV

Sharon Dhillon

Managing Director

Initiative

Sue Todd

CEO

NABS

Previous winners

WINNER Best use of cinema (small)

‘Grey Goose x Everyman’.

Grey Goose / OMD UK
This category rewards campaigns under £250,000 (DCM ratecard) which demonstrate the best use of cinema.

WINNER Best use of cinema (large)

‘Lidl Movie Moments’.

Lidl / Starcom
This category rewards campaigns over £250,000 (DCM ratecard) which demonstrate the best use of cinema.

WINNER Best bespoke for cinema campaign

‘ACT: Communities Defeat Terrorism’.

Counter Terrorism Policing / Wavemaker
This category celebrates content that has been created or adapted for the cinema medium.

WINNER Best cinema launch campaign

‘One Co-op - It's What We Do’.

The Co-Operative Group / Carat UK
This category celebrates the best use of cinema as an integral part of a launch campaign.

WINNER Best use of innovation in cinema

‘Innovation in Cinema - John Lewis & Partners’.

John Lewis & Partners / Manning Gottlieb OMD
This category rewards campaigns that can demonstrate innovative thinking, whether through new technology, new formats, new insight or planning.

WINNER Best ‘marketing for good’ cinema campaign

‘British Gas & Carers UK - Two Sides of the Story’.

British Gas / MediaCom
This category recognises campaigns that have delivered a tangible impact for good.

WINNER Grand Prix

‘Lidl Movie Moments’.

Lidl / Starcom
The Grand Prix is chosen by the Judging Panel solely from the winners of the six main entry categories.

DCM Awards Ceremony 2022

DCM Awards 2022 Judging Day

The Digital Cinema Media Awards