The Digital Cinema Media Awards 2024
In partnership with Campaign

We are excited to reveal the winners of the eighth annual Digital Cinema Media Awards, held in partnership with Campaign. The Awards are a celebration of creativity, innovation and storytelling on the big screen, recognising the smart media planning, strategic thinking and talent behind the work.

Check out the winners of the 2024 Digital Cinema Media Awards below.

The prestigious Digital Cinema Media Awards Ceremony took at BAFTA on Wednesday 18 September, showcasing and celebrating the best strategic use of the cinema medium and work created by the media industry.

2024
CATEGORIES

Best Use of Cinema (Small)

This category recognises campaigns under £250,000 (DCM ratecard) that demonstrate exceptional strategic utilisation of cinema.

Best Use of Cinema (Large)

This category acknowledges campaigns exceeding £250,000 (DCM ratecard) that showcase exemplary strategic utilisation of cinema.

Best Creative Use of Cinema

This category honours campaigns showcasing innovative thinking and clever utilisation of new ideas within the cinema medium to deliver tangible results for advertisers.

Best 'Marketing for Good' Cinema Campaign

This category acknowledges campaigns that have made a tangible positive impact.

Best Long-Term Use of Cinema

This category honours brands that exhibit a sustained commitment to the cinema medium as a core element of their brand strategy.

Cinema Champion of the Year - Individual

This category celebrates individuals or teams that demonstrate excellence in advocating for the power of cinema in the brands they represent.

Cinema Champion of the Year - Company

This category celebrates individuals or teams that demonstrate excellence in advocating for the power of cinema in the brands they represent.

Grand Prix

The Grand Prix is chosen by the judging panel solely from the winners of the five main entry categories (excluding Cinema Champion of the Year). The winner receives a red-carpet experience for four people and a cinema screen-time campaign to the value of £100,000.

Nominees:

RAF, MG OMD - Stimulating Senses With 4DX And The Royal Air Force

The DCM Awards 2024 Judging Panel

Maisie McCabe

UK Editor, Campaign

Adam Foley

CEO, Bountiful Cow

Ben Chadd

Chief Client Officer, Mindshare

Beth Freedman

Ex-CEO, Dentsu X

David Wilding

Chief Strategy Officer - EssenceMediacom X

Davina Barker

Sales Director, Digital Cinema Media

Grant Burke

Managing Director, OMD UK

Karen Stacey

CEO, Digital Cinema Media

Kelly Parker

CEO, Wavemaker UK

Matt Landeman

Chief Client Officer, Carat UK

Natalie Bell

CEO, MG OMD

Richard Friar

Managing Director, Starcom UK

Steve Parker

Executive Director, Medialab Group

Tom Cornell

Chief Investment Officer, Hearts & Science

Vee Gunn

Head of AV, Wavemaker North

Vicky Handley

Brand Communications Lead, Lloyds Banking Group

Previous winners

WINNER Best use of Cinema (small)

‘Proving both the long & short of it’.

Greggs / Carat UK

This category rewards campaigns under £250,000 (DCM ratecard) which demonstrate the best strategic use of cinema.

WINNER Best use of Cinema (large)

‘Kia driving to the electric future with independent cinema’.

Kia / Havas Media Network / Havas PLAY

This category rewards campaigns over £250,000 (DCM ratecard) which demonstrate the best strategic use of cinema.

WINNER (NEW) Best use of Creativity in Cinema

‘JD - King of the game’.

JD Sports / Smart Media

This category rewards campaigns that demonstrate the clever use of new ideas and innovative thinking for the cinema medium to deliver something tangible for an advertiser.

WINNER Best 'Marketing for Good' Campaign

‘Empowering hope: The class of covid campaign’.

The Prince's Trust / mSix&Partners

This category recognises campaigns that have used cinema to deliver a tangible impact for good.

WINNER (NEW) Best Long-term use of Cinema

‘IKEA use end frames across cinema to drive footfall delivering great results’.

IKEA / iProspect

This category rewards campaigns that show evidence of a longer-term commitment to the cinema medium as part of a brand strategy.

WINNER Cinema Champion of the Year

‘Individual: Sophie Martin, Associate Director, Partnerships, Initiative’.

Team: Samsung AV Team, Starcom

This category celebrates an individual or team that display excellence in championing cinema advertising and delivering results for clients.