Awards

The Digital Cinema Media Awards 2017

Cinema creates a shared media experience with real cultural moments.

The power of the darkened room, immersive sound and premium content on the biggest screen offers something different for audiences.

The unique, uncluttered environment adds a sense of escapism for viewers who have paid to pay attention. Amplifying the power of AV content, the emotional impact of cinema captivates and entertains, while driving
brand value and sales growth. To showcase the best in cinema, the annual Digital Cinema Media Awards, held in partnership with Campaign, celebrate and reward the most impactful advertising work created by our industry over the last year. 

All campaigns must have been exhibited in cinema within the judging period of July 2016 to July 2017. Enter by Friday 7 July.

The winners were announced on

When: 27 September   •   Where: Red carpet ceremony, Ham Yard Hotel.

2017
winners & CATEGORIES

WINNER Best use of cinema (small)

‘'Madam Butterfly'’.

English National Opera / Total Media
This category rewards campaigns under £250,000 (DCM ratecard) which demonstrate the best use of cinema.

WINNER Best use of cinema (small)

WINNER Best use of cinema (large)

‘'Vauxhall Awards Season'’.

Vauxhall / Carat UK / Amplifi / McCann London
This category rewards campaigns over £250,000 (DCM ratecard) which demonstrate the best use of cinema.

WINNER Best use of cinema (large)

WINNER Best long-copy cinema campaign

‘'Channel 4 Paralympics'’.

Channel 4 / OMD UK
This category recognises long copy ads or branded content (60” and over) that uses cinema as part of its strategy.

WINNER Best long-copy cinema campaign

WINNER Best newcomer to cinema

‘'Picturehouse Pop Up Sponsorship'’.

Leffe / Vizeum UK / The Story Lab / Shine / Zen Experiential
This category is for new brands or brands who have not used cinema since before it went digital in September 2012.

WINNER Best newcomer to cinema

WINNER Best use of innovation in cinema

‘'Forza Horizon 3'’.

Microsoft / Xbox / Carat UK & Amplifi / M:United / McCann London
This category rewards campaigns that can demonstrate innovative thinking, whether through new technology, new formats, new insight or planning.

WINNER Best use of innovation in cinema

WINNER Best ‘marketing for good’ cinema campaign

‘'Suicide notes talk too Late'’.

The Movember Foundation
This category recognises campaigns that have delivered a tangible impact for good.

WINNER Best ‘marketing for good’ cinema campaign

WINNER Grand Prix

‘'Channel 4 Paralympics'’.

Channel 4 / OMD UK
The Grand Prix is chosen by the judging panel solely from the winners of the six main entry categories.

WINNER Grand Prix

Download Awards Brochure

The 2017 Digital Cinema Media Awards
Judging Panel

Claire Beale

Global editor-in-chief

Campaign

Anna Carpen

Creative Partner

18 Feet & Rising

Bridget Angear

Joint Chief Strategy Officer

AMV BBDO

Dan Clays

CEO

OMD UK

Davina Barker

Sales Director

Digital Cinema Media

Gabrielle Bell

Chief Strategy Officer

M&C Saatchi London

Grant Millar

Chief Client Officer

Zenith Media

Jem Lloyd-Williams

Managing Director

Vizeum

Jenny Biggam

Co-founder

the7stars

Karen Stacey

CEO

Digital Cinema Media

Nick Baughan

CEO EMEA

Essence

Paul Davies

Consumer Marketing Director

Microsoft

Rachel Forde

CEO

Mediavest

Rick Hirst

CEO

Carat UK

Henry Daglish

Founder

Bountiful Cow

Previous winners

WINNER Best use of dynamic targeting in cinema

‘DFS uses cinema to tell stories’.

DFS / MediaCom
This category rewards campaigns which demonstrate the best use of the dynamic targeting capabilities of digital cinema.

WINNER Best use of cinema in an integrated campaign

‘I know what you unboxed last summer’.

Three and LG / Mindshare
This category rewards the most outstanding integrated and multi-platform campaign that uses cinema media alongside at least one other media platform (e.g. radio or TV) or marketing discipline (e.g. PR, point-of-sale).

WINNER Best long-term cinema campaign

‘Meerkat Movies’.

comparethemarket.com / MEC
This category rewards long-term campaigns that have used cinema media as part of their strategy for a significantly longer period than the average six-week campaign, or have run multiple bursts as part of a long-term campaign over a period of months.

WINNER Best newcomer to cinema

‘Your Christmas, Your Rules’.

Goodstuff / House of Fraser
This category is for new brands or brands who have not used cinema before it went digital in September 2012.

WINNER Best use of innovation in cinema

‘Breaking Through the Screen’.

Smart Energy GB / PHD
This category rewards campaigns that can demonstrate genuinely innovative thinking, whether through new technology, new formats, new insight or planning.

WINNER Best ‘marketing for good’ cinema campaign

‘Respect the Water’.

RNLI / OMD UK
This category is new to the Digital Cinema Media Awards for 2016 and recognises campaigns that have delivered a tangible impact for good.

WINNER Grand Prix

‘I know what you unboxed last summer’.

Three and LG / Mindshare
The Grand Prix is chosen by the judging panel solely from the winners of the six main entry categories. The winner receives a red carpet experience for four people and a cinema screen-time campaign to the value of £100,000.

Digital Cinema Media Awards 2017

Our second annual Awards saw entries come in from a host of top agencies and advertisers across our six categories - including the newest Best 'marketing for good' cinema campaign.

See highlights from the Awards Ceremony at Ham Yard Hotel above and visit last year's Awards page here.

The Digital Cinema Media Awards