Awards

The Digital Cinema Media Awards 2018

The cinema medium proposition is stronger than ever.

The power of the darkened room, big screen and immersive sound creates the best viewing experience for audiences who have paid to pay attention.

This unique, uncluttered environment adds a sense of escapism for viewers who are emotionally and physically engaged, literally looking forward at the big screen with no distractions. Amplifying the power of AV content, the emotional impact of cinema delivers brand fame and drives long-term sustainable growth. It really is the best

seat in media.

To showcase the best in cinema, the annual Digital Cinema Media Awards, now in their fourth year in partnership with Campaign, will showcase the best AV content on the big screen created by our industry over the last year. All campaigns must have been exhibited in cinema within the judging period of July 2017 to July 2018. 

Enter by Friday 27July.

The winners were announced on 18 September at a red-carpet ceremony at the Ham Yard Hotel in London.

2018
winners & CATEGORIES

WINNER Best use of cinema (small)

‘Driving Footfall from Your Foyers to Bars’.

Kopparberg/ Goodstuff
This category rewards campaigns under £250,000 (DCM ratecard) which demonstrate the best use of cinema.

WINNER Best use of cinema (small)

WINNER Best use of cinema (large)

‘Max Factor: Putting a Spotlight on the Leading Ladies of Cinema’.

Coty Consumer Beauty UK / Zenith Media
This category rewards campaigns over £250,000 (DCM ratecard) which demonstrate the best use of cinema.

WINNER Best use of cinema (large)

WINNER Best long-copy cinema campaign

‘Nike: Nothing Beats a Londoner’.

Nike / Mindshare
This category recognises long copy ads or branded content (60” and over) that uses cinema as part of its strategy.

WINNER Best long-copy cinema campaign

WINNER Best newcomer to cinema

‘Super Surprising Squidgy Sampling’.

Soreen / Goodstuff
This category is for new brands or brands who have not used cinema since before it went digital in September 2012.

WINNER Best newcomer to cinema

WINNER Best use of innovation in cinema

‘Sky Trailer Spot’.

Sky / Mediacom
This category rewards campaigns that can demonstrate innovative thinking, whether through new technology, new formats, new insight or planning.

WINNER Best use of innovation in cinema

WINNER Best ‘marketing for good’ cinema campaign

‘NSPCC Messathon’.

NSPCC / OMD UK
This category recognises campaigns that have delivered a tangible impact for good.

WINNER Best ‘marketing for good’ cinema campaign

WINNER Grand Prix

‘Max Factor: Putting a Spotlight on the Leading Ladies of Cinema’.

Coty Consumer Beauty UK / Zenith Media
The Grand Prix is chosen by the Judging Panel solely from the winners of the six main entry categories.

WINNER Grand Prix

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The 2018 Digital Cinema Media Awards
Judging Panel

Claire Beale

Global editor-in-chief

Campaign

Alistair MacCallum

UK CEO

M/SIX

Billy Faithfull

Chief Creative Officer

Engine Group

Davina Barker

Sales Director

Digital Cinema Media

Ed Smith

‎General Manager Integrated Marketing EU

Amazon

Frances Ralston-Good

CEO

Hearts & Science

Graeme Adams

Media Director

BT

Hamid Habib

UK Managing Director

Starcom 

Karen Stacey

CEO

Digital Cinema Media

Kerry King

Director & Head of Investment

MediaCom North

Kevin Chesters

Chief Strategy Officer

Ogilvy & Mather London

Michael Florence

Chief Strategy Officer

PHD UK

Nick Baughan

EMEA CEO

Essence

Philippa Brown

CEO

Omnicom Media Group

Pippa Glucklich

CEO

Amplifi UK

Sally Weavers

Founder

Craft Media London

Stephanie Marks

Managing Director

Havas Media UK

Steve Gladdis

Joint Chief Strategy Officer

MediaCom 

Tom Firth

Managing Director

M&C Saatchi London

Previous winners

WINNER Best use of cinema (small)

‘'Madam Butterfly'’.

English National Opera / Total Media
This category rewards campaigns under £250,000 (DCM ratecard) which demonstrate the best use of cinema.

WINNER Best use of cinema (large)

‘'Vauxhall Awards Season'’.

Vauxhall / Carat UK / Amplifi / McCann London
This category rewards campaigns over £250,000 (DCM ratecard) which demonstrate the best use of cinema.

WINNER Best long-copy cinema campaign

‘'Channel 4 Paralympics'’.

Channel 4 / OMD UK
This category recognises long copy ads or branded content (60” and over) that uses cinema as part of its strategy.

WINNER Best newcomer to cinema

‘'Picturehouse Pop Up Sponsorship'’.

Leffe / Vizeum UK / The Story Lab / Shine / Zen Experiential
This category is for new brands or brands who have not used cinema since before it went digital in September 2012.

WINNER Best use of innovation in cinema

‘'Forza Horizon 3'’.

Microsoft / Xbox / Carat UK & Amplifi / M:United / McCann London
This category rewards campaigns that can demonstrate innovative thinking, whether through new technology, new formats, new insight or planning.

WINNER Best ‘marketing for good’ cinema campaign

‘'Suicide notes talk too Late'’.

The Movember Foundation
This category recognises campaigns that have delivered a tangible impact for good.

WINNER Grand Prix

‘'Channel 4 Paralympics'’.

Channel 4 / OMD UK
The Grand Prix is chosen by the judging panel solely from the winners of the six main entry categories.

2018 Digital Cinema Media Awards - Judging Day

See what our esteemed judges had to say about the 2018 Digital Cinema Media Awards.

Digital Cinema Media Awards Ceremony 2018

See highlights from this year's Awards Ceremony at Ham Yard Hotel here.

News

The Digital Cinema Media Awards